West Ham are already planning future signings despite spending £155m on nine new players in the summer transfer window.
Technical director Tim Steidten has made it clear he wants West Ham to be built around a younger profile of exciting stars.
His first window in full control of West Ham’s recruitment, saw the likes of Luis Guilherme, Crysencio Summerville and Jean-Clair Todibo come in.
Max Kilman and Aaron Wan-Bissaka are also younger and more expensive talents than West Ham usually go for in their respective positions.
The German technical director sees West Ham as a five-year project.
So this summer was just the first real step in that process.
If new reports are anything to go by, the next will be just as exciting.
It is widely accepted that the Hammers may have to sell Mohammed Kudus next summer.
The star boy has an £85m release clause in his West Ham contract.
And he has never hidden his ambition to reach the very top of the game.
A board source recently revealed that West Ham may be forced to make a big sale due to strict PSR governance.
Kudus is a superb player and it would be a devastating blow to lose him of course.
But Hammers fans shouldn’t fret too much.
Because Steidten appears to have a plan to get not just the new Kudus but the new Mohamed Salah.
West Ham watch ‘new Salah’ score two and get an assist
Because West Ham watched the ‘new Salah’ score two and get an assist against European giants Bayern Munich yesterday.
Omar Marmoush is a player West Ham have been tracking since Steidten’s arrival last year.
It was recently claimed that Marmoush is ‘likely to join West Ham’ in January.
The 25-year-old Eintracht Frankfurt attacker can play across the forward line – including as a striker.
The Egyptian has been dubbed the ‘new Salah’ in his homeland. That’s some reputation to live up to.
But Marmoush is making a good fist of it and West Ham were in the stadium to see his latest exploits.
According to a Caught Offside exclusive, West Ham have been watching Marmoush and it’s claimed in Germany the Hammers were one of a host of clubs at the Bayern game.
As a result the report states the Hammers are ‘ones to watch’ and that they may now be preparing to step up their interest in Marmoush ahead of the January window.
It is also claimed Eintracht are open to evaluating offers within the region of just £25m.
It makes sense that Marmoush is on Steidten’s radar given his time in German football at Bayer Leverkusen and Werder Bremen.
Report claims West Ham ‘ones to watch’ for Marmoush
He has been described as ‘explosive’ by the Bundesliga’s official website and now has nine goals and six assists in nine games.
Last season, the alleged Hammers target notched 17 times and set up his teammates for a goal on six occasions in 41 appearances.
It’s easy to see why he’s been compared to Salah. Marmous possesses lightning pace, movement and is a brilliant finisher.
West Ham fans wanted to see the club sign a younger, more dynamic striker in the summer.
Attempts to sign Jhon Duran were thwarted and that ship has now well and truly sailed.
Marmoush can play up top but also on either wing as well, making him worth every penny of the reported £25m Frankfurt would want.
The problem for West Ham is, his scoring exploits will be putting him on the radar of some other top clubs.
And the report states the likes of Man United and Arsenal could be sniffing around.
So the Hammers will undoubtedly face big competition for his signature.
Getting in there early may be the key.
And Steidten has already proved with the captures of the likes of Edson Alvarez, Kudus and Todibo – to name just a few – that he can beat top clubs to signings.
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