In a sensational twist that has set Italian football buzzing, newly-appointed Juventus manager Igor Tudor is reportedly making a bold push to bring back Federico Chiesa to Turin — the dynamic forward who once lit up Serie A in black and white. Bought for $65 million during his original stint with Juventus and having since scored 50 goals in just 80 appearances at his new club, Chiesa’s potential return comes with a single but significant condition: Igor Tudor wants total sporting control over his integration and long-term role at the club.
A Familiar Face, A New Chapter
Federico Chiesa’s name still echoes loudly among the Juventus faithful. The Italian international was one of the few shining lights during a turbulent period for the Old Lady, following his 2020 move from Fiorentina. Known for his explosive pace, direct dribbling, and clutch goals, Chiesa quickly became a fan favorite. His unforgettable performances, particularly in the Champions League and in Italy’s Euro 2020 triumph, made him a national icon and a prized asset for Juventus.
But in 2024, amidst growing financial tensions and managerial uncertainty, Juventus reluctantly sanctioned his transfer. The unnamed club that acquired Chiesa did so for a hefty $65 million — a deal widely regarded as beneficial for both sides at the time. Since then, the winger has elevated his game to new heights, racking up an astonishing 50 goals in just 80 appearances, while continuing to play a key role for the Italian national team.
The Igor Tudor Revolution
Now, just weeks after being unveiled as the new Juventus head coach, Igor Tudor is already putting his stamp on the team’s strategy. The Croatian manager, who previously managed Marseille and had a short coaching stint at Lazio, is seen by the Juventus board as a no-nonsense figure with the tactical discipline and emotional intelligence to rebuild the team’s identity.
However, Tudor has reportedly made one request very clear to the Juventus hierarchy: bring back Federico Chiesa — but only under the condition that he (Tudor) will have the final say on how the player is deployed and integrated into his tactical setup.
According to sources close to the club, Tudor sees Chiesa not just as a winger, but as the centerpiece of his attacking philosophy — a player who could operate in multiple roles across a fluid front line, including as a false nine or an inverted winger in a 3-4-2-1 system.
“He knows the club. He knows the pressure. But most importantly, he still has unfinished business in Turin,” said a source within the Juventus camp, under condition of anonymity. “Tudor believes Chiesa can become the face of Juventus again — but only if he’s trusted and deployed in the right way.”
The One Condition: Sporting Autonomy
While Chiesa himself is reportedly open to the idea of a return to Juventus, there is one critical factor holding back an immediate deal: Igor Tudor is demanding full sporting autonomy to ensure that Chiesa’s reintegration is handled according to his own vision, and not micromanaged by the club’s executives or sporting director.
In recent years, Juventus has seen its fair share of power struggles behind the scenes — with coaches often complaining about lack of clarity over transfer policy, squad planning, and even lineup decisions being scrutinized by the board. Tudor wants to avoid that fate.
“Coach Tudor is willing to build a team around Chiesa — but he won’t bring him back just to let him be another rotating part in a system that doesn’t play to his strengths,” said an insider. “This is a make-or-break request. He’s not willing to compromise on this.”
If granted that level of control, Tudor is believed to be willing to green-light a deal worth up to $45 million to re-sign Chiesa — a slightly lower fee than the original sale but a reflection of the mutual desire between player and club to reunite.
Chiesa’s Perspective: “Only for Juventus”
Federico Chiesa has kept a relatively low profile since his departure from Juventus, though he has occasionally hinted at his emotional bond with the club.
“It’s a place where I grew up not just as a footballer but as a person,” Chiesa said in an interview earlier this year. “Juventus gave me everything. If I ever return to Serie A, it would only be for Juventus.”
That quote has now gained new significance as speculation intensifies. Sources close to Chiesa say he feels his journey at Juventus was cut short and that he wants to “write a new chapter” — ideally under a manager who truly believes in his potential and understands how to get the best out of him.
Reports also indicate that Chiesa has already spoken with Tudor via a brief phone call, during which the Croatian coach outlined his tactical ideas and vision for the team. The conversation reportedly left a strong impression on Chiesa, who is now “seriously considering” a return, pending further developments on the condition set by Tudor.
Juventus Board Divided
Despite Tudor’s insistence, the Juventus board remains divided. While some executives see the move as an emotional homecoming that could boost morale among fans and rejuvenate a stagnant attack, others worry about the long-term financial implications of such a deal — especially considering the club’s recent debt concerns and FFP scrutiny.
There are also questions about whether Tudor’s demand for sporting autonomy sets a dangerous precedent. “It’s unusual for a coach to demand this level of control this early in his tenure,” said one former club advisor. “It’s bold, but Juventus need a bold rebuild. The question is — do they trust him enough to give him the keys?”
Fan Reaction: Overwhelming Support
If the fan response is anything to go by, Juventus would be foolish not to pursue Chiesa’s return. Social media has been flooded with support for the idea, with hashtags like #BringBackChiesa and #TudorBall trending on X (formerly Twitter) in Italy throughout the week.
“Chiesa is Juventus. He never should have left,” one supporter wrote. “Tudor bringing him back would be the first step to making us great again.”
Others praised Tudor’s assertiveness and vision: “Finally, a coach who knows what he wants. Give him the control. Bring back Chiesa. Simple.”
What Happens Next?
As of mid-July, discussions between Juventus and Chiesa’s current club are said to be in preliminary stages. No official bid has been submitted, but internal scouting reports have been compiled, and Chiesa’s agent has been in contact with Juventus directors.
The transfer window remains open until the end of August, giving the club time to work out the delicate balance between Tudor’s demands and their own structural limitations. Should they find common ground, the return of Chiesa could become the defining moment of Juventus’ summer.
For now, all eyes are on Turin.
TL;DR: Igor Tudor is pushing Juventus to bring back former star Federico Chiesa, who scored 50 goals in 80 games since leaving for a $65M fee. Tudor’s condition? He wants total control over how Chiesa is used, refusing interference from club executives. The player is open to returning, but the Juventus board is divided over cost and Tudor’s unusual demand for autonomy. The fanbase is overwhelmingly supportive, and talks are expected to accelerate in the coming weeks.
