With Tim Steidten gone, majority owner David Sullivan will be West Ham’s de facto director of football this summer window.
That may send a shudder down the spines of some fans.
Those who have followed recent windows more closely may cut the divisive co-owner some slack, though.
Sullivan’s track record with transfers is certainly no worse than many of the hyped up directors across the Premier League and Europe.
It has been noted Sullivan was the one who pushed to sign Crysencio Summerville last summer.
Not only was he one of West Ham’s most exciting and best value captures at £26m, Summerville also fits the profile of player fans want to see brought to the club.
Fans will take comfort in the fact this time around new head of recruitment Kyle Macauley will be lining up the targets alongside manager Graham Potter.
Sullivan and vice-chair Karren Brady will be doing the deals. And that’s what will make or break the summer – and possibly the team for the coming years.
West Ham’s owners insist they are a ‘happy ship’ in the new structure.
Hammers News has been told rumours of a move for Dan Ashworth are ‘simply not true’.
West Ham’s big problem is, they have no money.
West Ham blast 2025 summer window ‘mess’
West Ham have plans to raise £100m in player sales.
That will fund signings for Potter and Macauley, who want to drive down the age of the Premier League’s oldest squad.
The missteps of last summer resulted in a dismal campaign.
Potter is doing his best to salvage something from it.
The Hammers boss has a £15m carrot dangling too for the run-in.
It is vital West Ham get the 2025 summer window right.
There can be no hard luck stories, no tales of being under-prepared. No phantom bids or faux ambition.
Players need to be shipped out – just as they do at every other Premier League club now due to PSR – and young, hungry, talented stars need to be brought in.
Twist means Premier League summer window could be longer
The situation has been made more acute by the fact some Premier League clubs are pushing to shorten the next transfer window.
Now West Ham have blasted the 2025 summer window ‘mess’ but a twist means it could actually be longer.
A faction of Prem clubs want the window to close before the start of the new 2025/26 season on August 16th.
That would mean this summer’s window shutting nearly three weeks earlier than usual.
Time-wise that piles the pressure on clubs like West Ham, who need to perform major surgery on their squads instead of being focused on one or two additions to freshen things up.
The Hammers are not envisaging a 21-player overhaul like last summer.
But it won’t be far off if they can get value in sales.
The good news is, West Ham may not be as hard-pushed for time to get deals done as they feared.
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