# Header Bidding Agency Hakimi Sport
# info@hbagency.it
headerbidding.agency, 5178, DIRECT
hbagency.it, 5178, DIRECT
google.com, pub-5849238611809526, RESELLER, f08c47fec0942fa0
smartadserver.com, 3278, RESELLER
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
pubnative.net, 1006576, RESELLER, d641df8625486a7b
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER
axonix.com, 57264, RESELLER
admanmedia.com, 43, RESELLER
teads.tv, 17052, DIRECT, 15a9c44f6d26cbe1
onetag.com, 3212c3d46a04676, DIRECT
advertising.com, 28246, RESELLER
rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807
google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
freewheel.tv, 20393, RESELLER
freewheel.tv, 24377, RESELLER
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
aol.com, 58905, RESELLER, e1a5b5b6e3255540
appnexus.com, 13099, RESELLER
smartadserver.com, 4111, RESELLER
criteo.com, B-069991, RESELLER, 9fac4a4a87c2a44f
amxrtb.com, 105199329, DIRECT
152media.com, 1529453, RESELLER
152media.info,1529453, RESELLER
appnexus.com, 3153, RESELLER, f5ab79cb980f11d1
adtech.com, 12069, RESELLER
connectad.io, 73, RESELLER
districtm.io, 100750, RESELLER
appnexus.com, 1908, RESELLER, f5ab79cb980f11d1
google.com, pub-3960095709930134,RESELLER, f08c47fec0942fa0
pubmatic.com, 156077, RESELLER, 5d62403b186f2ace
openx.com, 537145117, RESELLER,6a698e2ec38604c6
adform.com, 768, RESELLER
contextweb.com, 560489, RESELLER, 89ff185a4c4e857c
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
rekmob.com, 13161, RESELLER
sublime.xyz, 3084, DIRECT
smartadserver.com, 1827, RESELLER
improvedigital.com, 335, RESELLER
improvedigital.com, 1220, RESELLER
appnexus.com, 3538, RESELLER
appnexus.com, 3539, RESELLER
appnexus.com, 3540, RESELLER
appnexus.com, 2579, RESELLER
criteo.com, B-062032, RESELLER, 9fac4a4a87c2a44f
criteo.com, B-062033, RESELLER, 9fac4a4a87c2a44f
criteo.com, B-062035, RESELLER, 9fac4a4a87c2a44f
criteo.com, B-062031, RESELLER, 9fac4a4a87c2a44f
quantum-advertising.com, 6228, RESELLER
quantum-advertising.com, 6197, RESELLER
brid.tv, 75, DIRECT
google.com, pub-4090704406626496, RESELLER, f08c47fec0942fa0
rubiconproject.com, 22860, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22862, RESELLER, 0bfd66d529a55807
google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0
google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0
smartadserver.com, 4173-OB, RESELLER, 060d053dcf45cbf3
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
pubnative.net, 1006576, RESELLER, d641df8625486a7b
adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER
axonix.com, 57264, RESELLER
admanmedia.com, 43, RESELLER
sovrn.com, 374714, DIRECT, fafdf38b16bf6b2b
lijit.com, 374714, DIRECT, fafdf38b16bf6b2b
lijit.com, 374714-eb, DIRECT, fafdf38b16bf6b2b
gumgum.com, 11645, RESELLER, ffdef49475d318a9
openx.com, 538959099, RESELLER, 6a698e2ec38604c6
openx.com, 539924617, RESELLER, 6a698e2ec38604c6
pubmatic.com, 137711, RESELLER, 5d62403b186f2ace
pubmatic.com, 156212, RESELLER, 5d62403b186f2ace
pubmatic.com, 156700, RESELLER, 5d62403b186f2ace
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
openx.com, 556576533, RESELLER, 6a698e2ec38604c6
video.unrulymedia.com, 4358069930961701606, DIRECT
rhythmone.com, 4358069930961701606, DIRECT, a670c89d4a324e47
pubmatic.com, 161826, RESELLER, 5d62403b186f2ace
onetag.com, 79b477c31000ac4, DIRECT
onetag.com, 79b477c31000ac4-OB, DIRECT
appnexus.com, 13099, RESELLER
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
pubmatic.com, 161593, RESELLER, 5d62403b186f2ace
rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807
smartadserver.com, 4111, RESELLER
lijit.com, 268737, DIRECT, fafdf38b16bf6b2b
lijit.com, 268737-eb, DIRECT, fafdf38b16bf6b2b
openx.com, 538959099, RESELLER, 6a698e2ec38604c6
pubmatic.com, 137711, RESELLER, 5d62403b186f2ace
pubmatic.com, 156212, RESELLER, 5d62403b186f2ace
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
indexexchange.com, 191681, RESELLER
improvedigital.com, 1729, RESELLER
richaudience.com, eQFPdUIMGa, DIRECT
adform.com, 2631, RESELLER, 9f5210a2f0999e32
adform.com, 2474, RESELLER
adform.com, 582, RESELLER, 9f5210a2f0999e32
adform.com, 1942, DIRECT
adform.com, 1941, DIRECT
adform.com, 2464, RESELLER, 9f5210a2f0999e32
admanmedia.com, f85eeb2e, RESELLER
adpone.com, 1813bfe577448f6ef478, RESELLER
appnexus.com, 10264, RESELLER
appnexus.com, 11664, RESELLER, f5ab79cb980f11d1
appnexus.com, 1199, RESELLER, f5ab79cb980f11d1
appnexus.com, 2928, DIRECT
appnexus.com, 8233, DIRECT
appnexus.com, 1908, RESELLER, f5ab79cb980f11d1
aps.amazon.com, 93aec77c-f6d2-45bd-affc-a85ab5a72683, RESELLER
aps.amazon.com, bbbb77a7-1459-4c85-af82-cd7e0a773a21, RESELLER
connectad.io, 236, RESELLER, 85ac85a30c93b3e5
contextweb.com, 560520, RESELLER
criteo.com, B-060278, RESELLER, 9fac4a4a87c2a44f
criteo.com, B-062041, RESELLER, 9fac4a4a87c2a44f
freewheel.tv, 435777, RESELLER
freewheel.tv, 435713, RESELLER
google.com, pub-1968276357835282, RESELLER, f08c47fec0942fa0
google.com, pub-8221793852898543, RESELLER, f08c47fec0942fa0
google.com, pub-9115524111147081, RESELLER, f08c47fec0942fa0
google.com, pub-2128757167812663, RESELLER, f08c47fec0942fa0
google.com, pub-4673227357197067, RESELLER, f08c47fec0942fa0
improvedigital.com, 543, RESELLER
improvedigital.com, 2048, RESELLER
improvedigital.com, 1062, RESELLER
indexexchange.com, 184349, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 192450, RESELLER
indexexchange.com, 196713, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 197617, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 201092, RESELLER, 50b1c356f2c5c8fc
indexexchange.com, 192051, RESELLER
lijit.com, 277115, RESELLER, fafdf38b16bf6b2b
lijit.com, 277115-eb, RESELLER, fafdf38b16bf6b2b
lijit.com, 257429, RESELLER, fafdf38b16bf6b2b
lijit.com, 249425, RESELLER
onetag.com, 7a4244b2979db22, RESELLER
onetag.com, 7a4244b2979db22-OB, RESELLER
openx.com, 540603695, RESELLER, 6a698e2ec38604c6
openx.com, 539625136, RESELLER
openx.com, 544104089, RESELLER, 6a698e2ec38604c6
openx.com, 540796952, RESELLER, 6a698e2ec38604c6
openx.com, 539966405, RESELLER, 6a698e2ec38604c6
pubmatic.com, 160006, RESELLER, 5d62403b186f2ace
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
pubmatic.com, 156383, RESELLER, 5d62403b186f2ace
pubmatic.com, 156030, RESELLER, 5d62403b186f2ace
pubmatic.com, 156136, RESELLER, 5d62403b186f2ace
pubmatic.com, 154037, RESELLER, 5d62403b186f2ace
pubmatic.com, 81564, RESELLER, 5d62403b186f2ace
pubmatic.com, 156538, RESELLER, 5d62403b186f2ace
pubmatic.com, 157841, RESELLER, 5d62403b186f2ace
pubmatic.com, 160842, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13132, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22330, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22328, RESELLER, 0bfd66d529a55807
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
rubiconproject.com, 13510, DIRECT
rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
rubiconproject.com, 17210, RESELLER, 0bfd66d529a55807
sharethrough.com, QWxGEL6s, RESELLER, d53b998a7bd4ecd2
sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2
smartadserver.com, 3374, RESELLER
smartadserver.com, 2951, RESELLER
smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3
smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3
smartadserver.com, 1743, RESELLER
smartadserver.com, 2640, RESELLER
smartadserver.com, 2441, RESELLER
smilewanted.com, 3834, RESELLER
smilewanted.com, 4258, RESELLER
sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b
sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b
sovrn.com, 249425, RESELLER
spotx.tv, 173177, DIRECT
spotx.tv, 202100, RESELLER, 7842df1d2fe2db34
spotxchange.com, 173177, DIRECT
spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34
themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d
triplelift.com, 8683, RESELLER, 6c33edb13117fd86
triplelift.com, 12911, RESELLER, 6c33edb13117fd86
yahoo.com, 57857, RESELLER, e1a5b5b6e3255540
yahoo.com, 59879, RESELLER, e1a5b5b6e3255540
smilewanted.com, 2321, RESELLER
quantum-advertising.com, 6222, RESELLER
richaudience.com, lDF5XleM05, RESELLER
adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
smaato.com, 1100029325, DIRECT, 07bcf65f187117b4
aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8
dynadmic.com, 175690165, RESELLER
dyntrk.com, 175690165, RESELLER
criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f
improvedigital.com, 1915, RESELLER
google.com, 1313834454494130, RESELLER, f08c47fec0942fa0
improvedigital.com,1915,RESELLER
google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0
rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7
spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34
spotx.tv, 178357, RESELLER , 7842df1d2fe2db34
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT , fd25240165056a01
dailymotion.com, 134295479, DIRECT , fd25240165056a01
pubmatic.com, 158810, RESELLER , 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0
azeriondigital.com, 43710415, DIRECT
EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f
onetag.com, 461ee17dae8894d, DIRECT
rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807
loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7
sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b
lijit.com, 346012, DIRECT , fafdf38b16bf6b2b
smartadserver.com, 2491, RESELLER
advertising.com, 21483, RESELLER
improvedigital.com, 1010, RESELLER
appnexus.com, 10040, RESELLER
spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34
spotx.tv, 178357, RESELLER, 7842df1d2fe2db34
freewheel.tv, 770449, DIRECT
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT, fd25240165056a01
dailymotion.com, 134295479, DIRECT, fd25240165056a01
nsightvideo.com, 128388946, DIRECT, fd25240165056a01
nsightvideo.com, 134295479, DIRECT, fd25240165056a01
appnexus.com, 1538503, RESELLER
appnexus.com, 1550730, RESELLER
smartclip.net, 11958 , DIRECT
outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
contextweb.com, 562145, RESELLER, 89ff185a4c4e857c
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
advertising.com, 21483, DIRECT, e1a5b5b6e3255540
appnexus.com, 3292, RESELLER #video
appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540
EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc
openx.com, 540236670, RESELLER, 6a698e2ec38604c6
openx.com, 537143344, RESELLER, 6a698e2ec38604c6
pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video
Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace
pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video
contextweb.com, 561707, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807
appnexus.com, 11665, RESELLER #video
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER
pubmatic.com, 154037, RESELLER
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
azeriondigital.com, 43710415, DIRECT
appnexus.com, 12223, RESELLER, f5ab79cb980f11d1
improvedigital.com, 1210, RESELLER
improvedigital.com, 1221, RESELLER
pubmatic.com, 150561, RESELLER, 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
freewheel.tv, 899777, DIRECT,
rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
openx.com, 540634628, DIRECT, 6a698e2ec38604c6
rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807
indexexchange.com, 189855, DIRECT,
EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f
advertising.com, 28335, DIRECT, e1a5b5b6e3255540
admanmedia.com, 722, DIRECT,
pubmatic.com, 158481, DIRECT, 5d62403b186f2ace
appnexus.com, 8804, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3713, RESELLER,
improvedigital.com, 1668, RESELLER,
indexexchange.com, 191497, RESELLER,
openx.com, 540866936, RESELLER, 6a698e2ec38604c6
sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 3948367200, RESELLER,
rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47
supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458
EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f
indexexchange.com, 193216, RESELLER
mars.media, 1010415, DIRECT, 8624339f102fb076
google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0
google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0
spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34
spotx.tv, 153598, RESELLER, 7842df1d2fe2db34
indexexchange.com, 184785, RESELLER,
rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199464, DIRECT
smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 23844, RESELLER
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161527, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
adform.com, 2865, RESELLER
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
yahoo.com, 49648, RESELLER
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
adagio.io, 1078, DIRECT
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc
video.unrulymedia.com, 2564526802, RESELLER
sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2
rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807
pubmatic.com, 159110, RESELLER, 5d62403b186f2ace
improvedigital.com, 1790, RESELLER
indexexchange.com, 194558, RESELLER
smartadserver.com, 3554, RESELLER
onetag.com, 6b859b96c564fbe, RESELLER
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
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WHAT CALLUM MCGREGOR POSTED ON THE INTERNET AHEAD THE OLD FIRM DERBY HAS BEEN THE MOST LIKE POST,IT STUNNED EVERYONE Home 2026 January WHAT CALLUM MCGREGOR POSTED ON THE INTERNET AHEAD THE OLD FIRM DERBY HAS BEEN THE MOST LIKE POST,IT STUNNED EVERYONE
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Scottish football woke up to chaos — again.
Just a few hours after a widely discussed interview involving Rangers captain James Tavernier, Celtic skipper Callum McGregor has set the entire Scottish football world on fire with a single, unexpected move online. What was meant to be a quiet build-up to the biggest fixture in the country instantly turned into full-blown Old Firm madness, as fans from both sides scrambled to understand what they had just seen.
Within minutes of the post going live, reactions flooded social media:
🗣 “Had to check this was actually his account.”
🗣 “No way is this real. WTF.” 🤣
🗣 “Is that a reference to what I think it is?”
The post quickly became one of the most-liked and most-discussed uploads ever made by a Scottish Premiership player ahead of an Old Firm derby. And crucially — it didn’t mention Rangers. It didn’t mention Celtic. It didn’t even mention football directly.
That’s what made it so powerful.
THE CALM BEFORE THE DIGITAL STORM
The timing could not have been more perfect — or more provocative.
Earlier in the day, James Tavernier had spoken publicly in an interview that many interpreted as a rallying cry for Rangers ahead of the Old Firm showdown. His words were analysed, debated, praised by Rangers fans, and dismissed by Celtic supporters as “predictable” and “scripted.”
Most expected Celtic’s response, if any, to come through the manager, a press conference, or a carefully worded club statement.
Instead, it came through Callum McGregor’s personal account — raw, unscripted, and completely unexpected.
No build-up.
No warning.
Just a post that instantly stopped Scottish football in its tracks.
“IS THIS ACTUALLY HIM?”
The first reaction across social media wasn’t anger — it was disbelief.
Fans from both sides admitted they had to double-check the account details, the verification badge, even past posts, just to confirm it was genuinely McGregor.
That alone tells you everything.
Callum McGregor is not known for online controversy. He’s measured. Reserved. A leader who usually lets his performances do the talking. Which is exactly why this post hit harder than any press conference ever could.
Within minutes, screenshots spread across X, Instagram, WhatsApp groups, and fan forums. Influencers, journalists, former players — everyone was suddenly talking about the same thing.
What did McGregor mean by this?
THE POST THAT SAID EVERYTHING WITHOUT SAYING ANYTHING
What made the post so explosive was its ambiguity.
There were no insults.
No direct references.
No obvious taunts.
Yet somehow, it felt like a direct message — not just to Rangers, but to the entire Scottish football establishment.
Fans immediately began decoding it, line by line, emoji by emoji, punctuation by punctuation.
Was it a reference to Tavernier’s interview?
Was it a subtle nod to recent Old Firm history?
Was it aimed at critics, rivals, or even doubters inside his own fanbase?
One thing was clear: this was not accidental.
SOCIAL MEDIA GOES INTO MELTDOWN
The reaction was instant and overwhelming.
Celtic fans hailed it as “elite captaincy,” praising McGregor for winning the psychological battle before kick-off.
Rangers fans, meanwhile, were split — some laughed it off, others accused McGregor of arrogance, while a vocal section insisted it would “come back to haunt him.”
Memes followed.
Parodies appeared.
Debates raged.
Within hours, the post had racked up record-breaking engagement, becoming one of the most-liked football-related posts in Scotland this season.
And that’s before the match has even started.
THE PSYCHOLOGICAL BATTLE OF THE OLD FIRM
The Old Firm derby has always been about more than football.
It’s about mind games.
Narratives.
Moments that live far beyond 90 minutes.
By posting when he did — just hours after Tavernier’s interview — McGregor ensured the spotlight shifted instantly.
Suddenly, Tavernier’s words were no longer the headline.
McGregor’s post was.
Former players weighed in, with one pundit describing it as “a masterclass in modern captaincy,” while another warned it could “add unnecessary pressure.”
But pressure is exactly what Old Firm leaders are paid to handle.
WHAT THIS SAYS ABOUT McGREGOR AS CAPTAIN
This moment revealed something crucial about Callum McGregor.
He understands timing.
He understands symbolism.
And he understands the Old Firm better than most.
Rather than shouting, he whispered — and the whole country leaned in to listen.
Some insiders believe the post was designed not to provoke Rangers, but to galvanise Celtic supporters, reminding them of belief, confidence, and identity ahead of the derby.
Others think it was a deliberate response to external noise — a reminder that Celtic players are listening, watching, and ready.
Either way, it worked.
DRESSING ROOM MESSAGE OR PUBLIC STATEMENT?
There’s now intense speculation about whether the post was aimed internally or externally.
Was it a message to his teammates?
A signal that the squad is united?
Or a subtle warning to the opposition?
One former Celtic player suggested:
“Sometimes the best messages are the ones only your own people fully understand.”
If that’s true, then Rangers may never truly know whether they were the target — and that uncertainty alone can be unsettling.
RANGERS FANS RESPOND — AND THE FIRE GROWS
As expected, Rangers fans didn’t stay silent.
Some mocked the hype, calling it “social media nonsense.”
Others warned McGregor not to “poke the bear.”
A few even admitted — grudgingly — that it was “clever.”
That mix of reactions is exactly what fuels Old Firm tension.
Because now, whatever happens on the pitch, this post will be remembered.
If Celtic win, it becomes legendary.
If Rangers win, it becomes ammunition.
That’s the risk McGregor took — and accepted.
WHY THIS MOMENT FEELS DIFFERENT
Scottish football has seen countless derby build-ups, but this one feels different.
Not louder.
Not angrier.
Just sharper.
In an era where players are trained to be media-safe and predictable, McGregor broke the mould — not with controversy, but with confidence.
And that’s why people can’t stop talking about it.
ONE POST. A THOUSAND INTERPRETATIONS.
As the Old Firm derby approaches, one thing is certain: the psychological battle has already begun.
James Tavernier spoke.
Callum McGregor responded — without saying a word.
Now, all that remains is football.
But make no mistake — whatever happens next, this post has already earned its place in Old Firm folklore.
And Scotland will be watching.
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rubiconproject.com, 13132, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22330, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22328, RESELLER, 0bfd66d529a55807
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
rubiconproject.com, 13510, DIRECT
rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
rubiconproject.com, 17210, RESELLER, 0bfd66d529a55807
sharethrough.com, QWxGEL6s, RESELLER, d53b998a7bd4ecd2
sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2
smartadserver.com, 3374, RESELLER
smartadserver.com, 2951, RESELLER
smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3
smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3
smartadserver.com, 1743, RESELLER
smartadserver.com, 2640, RESELLER
smartadserver.com, 2441, RESELLER
smilewanted.com, 3834, RESELLER
smilewanted.com, 4258, RESELLER
sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b
sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b
sovrn.com, 249425, RESELLER
spotx.tv, 173177, DIRECT
spotx.tv, 202100, RESELLER, 7842df1d2fe2db34
spotxchange.com, 173177, DIRECT
spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34
themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d
triplelift.com, 8683, RESELLER, 6c33edb13117fd86
triplelift.com, 12911, RESELLER, 6c33edb13117fd86
yahoo.com, 57857, RESELLER, e1a5b5b6e3255540
yahoo.com, 59879, RESELLER, e1a5b5b6e3255540
smilewanted.com, 2321, RESELLER
quantum-advertising.com, 6222, RESELLER
richaudience.com, lDF5XleM05, RESELLER
adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT
smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
smaato.com, 1100029325, DIRECT, 07bcf65f187117b4
aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8
dynadmic.com, 175690165, RESELLER
dyntrk.com, 175690165, RESELLER
criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f
improvedigital.com, 1915, RESELLER
google.com, 1313834454494130, RESELLER, f08c47fec0942fa0
improvedigital.com,1915,RESELLER
google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0
rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7
spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34
spotx.tv, 178357, RESELLER , 7842df1d2fe2db34
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT , fd25240165056a01
dailymotion.com, 134295479, DIRECT , fd25240165056a01
pubmatic.com, 158810, RESELLER , 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0
azeriondigital.com, 43710415, DIRECT
EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f
onetag.com, 461ee17dae8894d, DIRECT
rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807
loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7
sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b
lijit.com, 346012, DIRECT , fafdf38b16bf6b2b
smartadserver.com, 2491, RESELLER
advertising.com, 21483, RESELLER
improvedigital.com, 1010, RESELLER
appnexus.com, 10040, RESELLER
spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34
spotx.tv, 178357, RESELLER, 7842df1d2fe2db34
freewheel.tv, 770449, DIRECT
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT, fd25240165056a01
dailymotion.com, 134295479, DIRECT, fd25240165056a01
nsightvideo.com, 128388946, DIRECT, fd25240165056a01
nsightvideo.com, 134295479, DIRECT, fd25240165056a01
appnexus.com, 1538503, RESELLER
appnexus.com, 1550730, RESELLER
smartclip.net, 11958 , DIRECT
outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
contextweb.com, 562145, RESELLER, 89ff185a4c4e857c
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
advertising.com, 21483, DIRECT, e1a5b5b6e3255540
appnexus.com, 3292, RESELLER #video
appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540
EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc
openx.com, 540236670, RESELLER, 6a698e2ec38604c6
openx.com, 537143344, RESELLER, 6a698e2ec38604c6
pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video
Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace
pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video
contextweb.com, 561707, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807
appnexus.com, 11665, RESELLER #video
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER
pubmatic.com, 154037, RESELLER
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807
rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
azeriondigital.com, 43710415, DIRECT
appnexus.com, 12223, RESELLER, f5ab79cb980f11d1
improvedigital.com, 1210, RESELLER
improvedigital.com, 1221, RESELLER
pubmatic.com, 150561, RESELLER, 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
freewheel.tv, 899777, DIRECT,
rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
openx.com, 540634628, DIRECT, 6a698e2ec38604c6
rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807
indexexchange.com, 189855, DIRECT,
EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f
advertising.com, 28335, DIRECT, e1a5b5b6e3255540
admanmedia.com, 722, DIRECT,
pubmatic.com, 158481, DIRECT, 5d62403b186f2ace
appnexus.com, 8804, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3713, RESELLER,
improvedigital.com, 1668, RESELLER,
indexexchange.com, 191497, RESELLER,
openx.com, 540866936, RESELLER, 6a698e2ec38604c6
sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 3948367200, RESELLER,
rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47
supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458
EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f
indexexchange.com, 193216, RESELLER
mars.media, 1010415, DIRECT, 8624339f102fb076
google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0
google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0
spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34
spotx.tv, 153598, RESELLER, 7842df1d2fe2db34
indexexchange.com, 184785, RESELLER,
rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199464, DIRECT
smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 23844, RESELLER
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161527, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
adform.com, 2865, RESELLER
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
yahoo.com, 49648, RESELLER
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
adagio.io, 1078, DIRECT
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc
video.unrulymedia.com, 2564526802, RESELLER
sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2
rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807
pubmatic.com, 159110, RESELLER, 5d62403b186f2ace
improvedigital.com, 1790, RESELLER
indexexchange.com, 194558, RESELLER
smartadserver.com, 3554, RESELLER
onetag.com, 6b859b96c564fbe, RESELLER
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
appnexus.com, 13099, RESELLER
smartadserver.com, 4111, RESELLER
33across.com, 0015a00002oUk4aAAC, RESELLER, bbea06d9c4d2853c
yahoo.com, 57289, RESELLER, e1a5b5b6e3255540
appnexus.com, 10239, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807
richaudience.com, 1BTOoaD22a, RESELLER
appnexus.com, 8233, RESELLER
pubmatic.com, 81564, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13510, RESELLER
yahoo.com, 59973, RESELLER, e1a5b5b6e3255540
lijit.com, 367236, RESELLER, fafdf38b16bf6b2b
appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
gumgum.com, 15563, RESELLER, ffdef49475d318a9
freewheel.tv, 1568036, RESELLER
freewheel.tv, 1568041, RESELLER
openx.com, 558899373, RESELLER, 6a698e2ec38604c6
video.unrulymedia.com,3140891652, DIRECT
rhythmone.com, 3140891652, RESELLER, a670c89d4a324e47
indexexchange.com, 182257, RESELLER
appnexus.com, 6849, RESELLER
rubiconproject.com, 15268, RESELLER
spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34
spotx.tv, 285547, RESELLER, 7842df1d2fe2db34
pubmatic.com, 159277, RESELLER, 5d62403b186f2ace
advertising.com, 28605, RESELLER
improvedigital.com, 1699, RESELLER
appnexus.com, 11786, RESELLER, f5ab79cb980f11d1
pubmatic.com, 158355 , RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER #Video #Display, f5ab79cb980f11d1
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
outbrain.com, 00255f50e426061f34612a6fff72d04aa4, DIRECT
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
spotxchange.com, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
lkqd.net, 602, RESELLER, 59c49fa9598a0117
beachfront.com, 14027, RESELLER, e2541279e8e2ca4d
smartadserver.com, 3820, RESELLER
aniview.com, 58a5addb28a0612d3529bc5e, RESELLER, 78b21b97965ec3f8
admanmedia.com, c1ce5a17, RESELLER
google.com, pub-8804303781641925, RESELLER, f08c47fec0942fa0
improvedigital.com, 1581, RESELLER
onetag.com, 57e618150c70d90, RESELLER
freewheel.tv, 1142945, RESELLER
freewheel.tv, 1143393, RESELLER
indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 160065, RESELLER, 5d62403b186f2ace
rhythmone.com, 367782854, RESELLER, a670c89d4a324e47
video.unrulymedia.com, 367782854, RESELLER
adform.com, 2751, RESELLER
criteo.com, B-060480, DIRECT, 9fac4a4a87c2a44f
themediagrid.com, XZ7OA9, DIRECT, 35d5010d7789b49d
seedtag.com, 5a0b221a2c51f106002c2849, DIRECT
sovrn.com, 397546, DIRECT, fafdf38b16bf6b2b
lijit.com, 397546, DIRECT, fafdf38b16bf6b2b
openx.com, 538959099, RESELLER, 6a698e2ec38604c6
openx.com, 539924617, RESELLER, 6a698e2ec38604c6
pubmatic.com, 137711, RESELLER, 5d62403b186f2ace
pubmatic.com, 156212, RESELLER, 5d62403b186f2ace
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
onetag.com, 75601b04186d260, DIRECT
rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
appnexus.com, 13099, RESELLER
smartadserver.com, 4111, RESELLER
xandr.com, 4009, DIRECT, f5ab79cb980f11d1
smartadserver.com, 3050, DIRECT
pubmatic.com, 156439, RESELLER, 5d62403b186f2ace
rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807
openx.com, 537149888, RESELLER, 6a698e2ec38604c6
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47
smaato.com, 1100044045, RESELLER, 07bcf65f187117b4
verve.com, 15503, RESELLER, 0c8f5958fc2d6270
adyoulike.com, b4bf4fdd9b0b9
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