# Header Bidding Agency Hakimi Sport # info@hbagency.it headerbidding.agency, 5178, DIRECT hbagency.it, 5178, DIRECT google.com, pub-5849238611809526, RESELLER, f08c47fec0942fa0 smartadserver.com, 3278, RESELLER contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b xad.com, 958, RESELLER, 81cbf0a75a5e0e9a rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 pubnative.net, 1006576, RESELLER, d641df8625486a7b verve.com, 15503, RESELLER, 0c8f5958fc2d6270 adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER axonix.com, 57264, RESELLER admanmedia.com, 43, RESELLER teads.tv, 17052, DIRECT, 15a9c44f6d26cbe1 onetag.com, 3212c3d46a04676, DIRECT advertising.com, 28246, RESELLER rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0 freewheel.tv, 20393, RESELLER freewheel.tv, 24377, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 aol.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER criteo.com, B-069991, RESELLER, 9fac4a4a87c2a44f amxrtb.com, 105199329, DIRECT 152media.com, 1529453, RESELLER 152media.info,1529453, RESELLER appnexus.com, 3153, RESELLER, f5ab79cb980f11d1 adtech.com, 12069, RESELLER connectad.io, 73, RESELLER districtm.io, 100750, RESELLER appnexus.com, 1908, RESELLER, f5ab79cb980f11d1 google.com, pub-3960095709930134,RESELLER, f08c47fec0942fa0 pubmatic.com, 156077, RESELLER, 5d62403b186f2ace openx.com, 537145117, RESELLER,6a698e2ec38604c6 adform.com, 768, RESELLER contextweb.com, 560489, RESELLER, 89ff185a4c4e857c appnexus.com, 12290, RESELLER, f5ab79cb980f11d1 appnexus.com, 11924, RESELLER, f5ab79cb980f11d1 rekmob.com, 13161, RESELLER sublime.xyz, 3084, DIRECT smartadserver.com, 1827, RESELLER improvedigital.com, 335, RESELLER improvedigital.com, 1220, RESELLER appnexus.com, 3538, RESELLER appnexus.com, 3539, RESELLER appnexus.com, 3540, RESELLER appnexus.com, 2579, RESELLER criteo.com, B-062032, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062033, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062035, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062031, RESELLER, 9fac4a4a87c2a44f quantum-advertising.com, 6228, RESELLER quantum-advertising.com, 6197, RESELLER brid.tv, 75, DIRECT google.com, pub-4090704406626496, RESELLER, f08c47fec0942fa0 rubiconproject.com, 22860, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22862, RESELLER, 0bfd66d529a55807 google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0 google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0 smartadserver.com, 4173-OB, RESELLER, 060d053dcf45cbf3 contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b xad.com, 958, RESELLER, 81cbf0a75a5e0e9a rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 pubnative.net, 1006576, RESELLER, d641df8625486a7b adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER axonix.com, 57264, RESELLER admanmedia.com, 43, RESELLER sovrn.com, 374714, DIRECT, fafdf38b16bf6b2b lijit.com, 374714, DIRECT, fafdf38b16bf6b2b lijit.com, 374714-eb, DIRECT, fafdf38b16bf6b2b gumgum.com, 11645, RESELLER, ffdef49475d318a9 openx.com, 538959099, RESELLER, 6a698e2ec38604c6 openx.com, 539924617, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace pubmatic.com, 156700, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 openx.com, 556576533, RESELLER, 6a698e2ec38604c6 video.unrulymedia.com, 4358069930961701606, DIRECT rhythmone.com, 4358069930961701606, DIRECT, a670c89d4a324e47 pubmatic.com, 161826, RESELLER, 5d62403b186f2ace onetag.com, 79b477c31000ac4, DIRECT onetag.com, 79b477c31000ac4-OB, DIRECT appnexus.com, 13099, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 pubmatic.com, 161593, RESELLER, 5d62403b186f2ace rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 smartadserver.com, 4111, RESELLER lijit.com, 268737, DIRECT, fafdf38b16bf6b2b lijit.com, 268737-eb, DIRECT, fafdf38b16bf6b2b openx.com, 538959099, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 appnexus.com, 1019, RESELLER, f5ab79cb980f11d1 indexexchange.com, 191681, RESELLER improvedigital.com, 1729, RESELLER richaudience.com, eQFPdUIMGa, DIRECT adform.com, 2631, RESELLER, 9f5210a2f0999e32 adform.com, 2474, RESELLER adform.com, 582, RESELLER, 9f5210a2f0999e32 adform.com, 1942, DIRECT adform.com, 1941, DIRECT adform.com, 2464, RESELLER, 9f5210a2f0999e32 admanmedia.com, f85eeb2e, RESELLER adpone.com, 1813bfe577448f6ef478, RESELLER appnexus.com, 10264, RESELLER appnexus.com, 11664, RESELLER, f5ab79cb980f11d1 appnexus.com, 1199, RESELLER, f5ab79cb980f11d1 appnexus.com, 2928, DIRECT appnexus.com, 8233, DIRECT appnexus.com, 1908, RESELLER, f5ab79cb980f11d1 aps.amazon.com, 93aec77c-f6d2-45bd-affc-a85ab5a72683, RESELLER aps.amazon.com, bbbb77a7-1459-4c85-af82-cd7e0a773a21, RESELLER connectad.io, 236, RESELLER, 85ac85a30c93b3e5 contextweb.com, 560520, RESELLER criteo.com, B-060278, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062041, RESELLER, 9fac4a4a87c2a44f freewheel.tv, 435777, RESELLER freewheel.tv, 435713, RESELLER google.com, pub-1968276357835282, RESELLER, f08c47fec0942fa0 google.com, pub-8221793852898543, RESELLER, f08c47fec0942fa0 google.com, pub-9115524111147081, RESELLER, f08c47fec0942fa0 google.com, pub-2128757167812663, RESELLER, f08c47fec0942fa0 google.com, pub-4673227357197067, RESELLER, f08c47fec0942fa0 improvedigital.com, 543, RESELLER improvedigital.com, 2048, RESELLER improvedigital.com, 1062, RESELLER indexexchange.com, 184349, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 192450, RESELLER indexexchange.com, 196713, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 197617, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 201092, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 192051, RESELLER lijit.com, 277115, RESELLER, fafdf38b16bf6b2b lijit.com, 277115-eb, RESELLER, fafdf38b16bf6b2b lijit.com, 257429, RESELLER, fafdf38b16bf6b2b lijit.com, 249425, RESELLER onetag.com, 7a4244b2979db22, RESELLER onetag.com, 7a4244b2979db22-OB, RESELLER openx.com, 540603695, RESELLER, 6a698e2ec38604c6 openx.com, 539625136, RESELLER openx.com, 544104089, RESELLER, 6a698e2ec38604c6 openx.com, 540796952, RESELLER, 6a698e2ec38604c6 openx.com, 539966405, RESELLER, 6a698e2ec38604c6 pubmatic.com, 160006, RESELLER, 5d62403b186f2ace pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 156383, RESELLER, 5d62403b186f2ace pubmatic.com, 156030, RESELLER, 5d62403b186f2ace pubmatic.com, 156136, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace pubmatic.com, 81564, RESELLER, 5d62403b186f2ace pubmatic.com, 156538, RESELLER, 5d62403b186f2ace pubmatic.com, 157841, RESELLER, 5d62403b186f2ace pubmatic.com, 160842, RESELLER, 5d62403b186f2ace rubiconproject.com, 13132, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22330, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22328, RESELLER, 0bfd66d529a55807 rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 rubiconproject.com, 13510, DIRECT rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807 rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 rubiconproject.com, 17210, RESELLER, 0bfd66d529a55807 sharethrough.com, QWxGEL6s, RESELLER, d53b998a7bd4ecd2 sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2 smartadserver.com, 3374, RESELLER smartadserver.com, 2951, RESELLER smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1743, RESELLER smartadserver.com, 2640, RESELLER smartadserver.com, 2441, RESELLER smilewanted.com, 3834, RESELLER smilewanted.com, 4258, RESELLER sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b sovrn.com, 249425, RESELLER spotx.tv, 173177, DIRECT spotx.tv, 202100, RESELLER, 7842df1d2fe2db34 spotxchange.com, 173177, DIRECT spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34 themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d triplelift.com, 8683, RESELLER, 6c33edb13117fd86 triplelift.com, 12911, RESELLER, 6c33edb13117fd86 yahoo.com, 57857, RESELLER, e1a5b5b6e3255540 yahoo.com, 59879, RESELLER, e1a5b5b6e3255540 smilewanted.com, 2321, RESELLER 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DIRECT , fd25240165056a01 pubmatic.com, 158810, RESELLER , 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0 azeriondigital.com, 43710415, DIRECT EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f onetag.com, 461ee17dae8894d, DIRECT rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807 loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7 sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b lijit.com, 346012, DIRECT , fafdf38b16bf6b2b smartadserver.com, 2491, RESELLER advertising.com, 21483, RESELLER improvedigital.com, 1010, RESELLER appnexus.com, 10040, RESELLER spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34 spotx.tv, 178357, RESELLER, 7842df1d2fe2db34 freewheel.tv, 770449, DIRECT freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT, fd25240165056a01 dailymotion.com, 134295479, DIRECT, fd25240165056a01 nsightvideo.com, 128388946, DIRECT, fd25240165056a01 nsightvideo.com, 134295479, DIRECT, fd25240165056a01 appnexus.com, 1538503, RESELLER appnexus.com, 1550730, RESELLER smartclip.net, 11958 , DIRECT outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 contextweb.com, 562145, RESELLER, 89ff185a4c4e857c indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0 pubmatic.com, 158810, RESELLER, 5d62403b186f2ace advertising.com, 21483, DIRECT, e1a5b5b6e3255540 appnexus.com, 3292, RESELLER #video appnexus.com, 1356, RESELLER, f5ab79cb980f11d1 google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540 EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc openx.com, 540236670, RESELLER, 6a698e2ec38604c6 openx.com, 537143344, RESELLER, 6a698e2ec38604c6 pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video contextweb.com, 561707, RESELLER, 89ff185a4c4e857c rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807 appnexus.com, 11665, RESELLER #video contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER pubmatic.com, 154037, RESELLER appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 districtm.io, 101760, RESELLER, 3fd707be9c4527c3 loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807 rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 xad.com, 958, RESELLER, 81cbf0a75a5e0e9a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 azeriondigital.com, 43710415, DIRECT appnexus.com, 12223, RESELLER, f5ab79cb980f11d1 improvedigital.com, 1210, RESELLER improvedigital.com, 1221, RESELLER pubmatic.com, 150561, RESELLER, 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 freewheel.tv, 899777, DIRECT, rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47 openx.com, 540634628, DIRECT, 6a698e2ec38604c6 rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807 indexexchange.com, 189855, DIRECT, EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f advertising.com, 28335, DIRECT, e1a5b5b6e3255540 admanmedia.com, 722, DIRECT, pubmatic.com, 158481, DIRECT, 5d62403b186f2ace appnexus.com, 8804, RESELLER, f5ab79cb980f11d1 smartadserver.com, 3713, RESELLER, improvedigital.com, 1668, RESELLER, indexexchange.com, 191497, RESELLER, openx.com, 540866936, RESELLER, 6a698e2ec38604c6 sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e video.unrulymedia.com, 3948367200, RESELLER, rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47 supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458 EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f indexexchange.com, 193216, RESELLER mars.media, 1010415, DIRECT, 8624339f102fb076 google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0 google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0 spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34 spotx.tv, 153598, RESELLER, 7842df1d2fe2db34 indexexchange.com, 184785, RESELLER, rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807 amxrtb.com, 105199464, DIRECT smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3 rubiconproject.com, 23844, RESELLER triplelift.com, 12507, RESELLER, 6c33edb13117fd86 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WILFRED NANCY ACCUSED OF THROWING CELTIC PLAYERS ‘UNDER THE BUS’ AFTER FIRST GAME IN EXPLOSIVE INTERVIEW,IT MADE CELTIC FANS MORE ANGRIER

WILFRED NANCY ACCUSED OF THROWING CELTIC PLAYERS ‘UNDER THE BUS’ AFTER FIRST GAME IN EXPLOSIVE INTERVIEW,IT MADE CELTIC FANS MORE ANGRIER

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Wilfried Nancy’s first afternoon in the Celtic dugout has already become one of the most talked-about managerial debuts in recent Scottish football memory — but not for the reasons he or the club will have wanted. A 2-1 defeat to Hearts at Parkhead left Celtic’s title hopes dented and a section of the support furious. The fallout has been intensified by an explosive post-match media cycle: snippets from Nancy’s pre-match interview and his on-bench demeanour were seized on by fans and pundits alike, with accusations that the new boss “threw players under the bus” and a social-media storm of ridicule and anger. 

What happened on the day

Celtic went into the fixture under the weight of expectation: a high-profile managerial appointment, a packed Parkhead and the hope that a fresh approach might snap a wobble in form. Instead, Hearts claimed a 2-1 victory — Claudio Braga opened the scoring and Oisin McEntee added a second from a corner, with Kieran Tierney’s late effort only providing consolation. The match itself looked like a tough baptism for Nancy: Celtic were described in match reports as disjointed and susceptible from set-pieces, and the loss leaves questions about how quickly the team can assimilate his methods. 

The interview that provoked ire

In the days leading up to kick-off Nancy gave his first substantive interviews as Celtic manager. He spoke warmly about the club’s history, the supporters’ passion and his footballing philosophy — promising an attacking, front-foot style while also promising to make the team “disgusting” to play against in terms of defensive ruthlessness. But some of his comments — framed by certain outlets and replayed across social platforms — were read as public criticism of the squad’s mentality and preparedness. That framing, amplified by opinion pieces and highlight reels online, has fuelled the narrative that Nancy publicly questioned his players in advance rather than handling matters internally. 

Optics and online fury: the ‘tactics board’ moment

Optics matter in football, and a small moment captured during the game has become emblematic of broader displeasure. Photographs and short video clips showed Nancy adjusting magnets on a tactics board behind the bench immediately before Hearts extended their lead. That image — shared widely with mocking captions — fed a chorus of criticism that he looked out of touch, distracted, or theatrically overcomplicated in his approach at a moment when the team needed decisive intervention. The online reaction ranged from sarcastic trolling to heated accusations that the manager had already lost the dressing room. One tabloid account ran with the story of him being “brutally trolled” for “playing with a tactics board” at the crucial moment. 

Did Nancy really throw players under the bus?

“Throwing players under the bus” is an emotionally charged phrase that implies a manager publicly blames, criticises or undermines his own squad — often in a way that damages morale. In this case, evidence is mixed. Nancy’s pre-match language — stressing accountability and demanding higher standards — was interpreted by some as a veiled rebuke. However, his formal post-match comments were measured, talking about areas for improvement and the reality of a difficult debut. The gulf between direct quotes and their online reinterpretation is important: many fans reacted to headlines and clipped moments rather than the full interview context, creating a distortion that resembles modern media “pile-ons.” That pattern — a manager’s every gesture or phrase picked apart within minutes — is now standard in elite clubs with large, passionate followings. 

How fans and pundits have responded

The reaction split neatly into two camps. One tranche of supporters and commentators were furious, seeing Nancy’s comments and his sideline composure as symptomatic of a lack of leadership at a crucial point; they accused him of being too public with his critiques and too theatrical in his matchday behaviour. Social media threads — the modern pressure cooker — amplified clips and sensational takes, with some fans demanding explanations and others calling for patience.

On the other side, a cohort urged calm. They argued this was a single match in a long season, and that Nancy’s interview — when read in full — showed a manager trying to set standards and communicate honestly with supporters. They warned that hasty judgment based on soundbites would be damaging if it forced Celtic into knee-jerk decisions. These voices stressed the need for the board and coaching staff to back the new manager publicly and allow him time to implement his ideas in training and recruitment. 

Tactical reality: were Celtic tactically at fault?

Beyond the media circus, the match footage offers a clearer picture of the tactical problems that led to the defeat. Hearts exploited moments of passive defending at set-pieces and seized the initiative when Celtic misread offside calls; there were also signs of players still adapting to new positional instructions. The second goal — a header from a corner — underlined issues with marker assignments and concentration. If anything, the evidence points to a squad in transition, which is rarely remedied overnight. The debate now among analysts is whether Nancy’s preferred setup requires signings, or whether the same players can execute his system once they have absorbed the tactical nuances. 

The managerial optics problem: communication vs. confrontation

Modern managers must thread a needle: they have to be candid enough to set standards but diplomatic enough not to publicly alienate players. Nancy’s media approach — candid, confident, and occasionally provocative — is part of his profile. But the split reaction shows the dangers of speaking plainly on record in a hyper-reactive media ecosystem. Clubs with demanding fanbases may prefer a more insulated approach where internal critiques remain private; others benefit from managers who galvanise support through transparent messaging. The strategy Celtic pursue in the coming days — whether public displays of unity or continued media openness — will influence whether this episode becomes a footnote or a festering problem. 

What the club should do now

Celtic’s board faces a choice: rally publicly behind Nancy to show stability and give him time, or step into the conversation with clarifying statements to placate anxious supporters. Historically, the most successful approach has been a blend: show confidence in the manager’s long-term project while acknowledging the heat of the moment and committing to targeted adjustments (perhaps on set-piece coaching, or in the short-term loan/transfer market). Transparency about plans for recruitment and coaching tweaks could calm nerves — silence, by contrast, risks letting gossip define the narrative. 

Possible long-term consequences

If Nancy can rapidly translate his philosophy into consistent on-pitch improvement, the furore will likely recede — football fans are notoriously forgiving when victories come. But if the team’s performances remain inconsistent and media scrutiny intensifies, the trust deficit could grow. A manager’s early weeks are crucial for establishing authority in the dressing room; public controversies — even when driven by misinterpretation — can weaken that process. Equally, if Nancy’s methods demand change in personnel and recruitment, the board’s willingness to back him financially and structurally will be decisive. 

Conclusion: heat, light — and perspective

The controversy surrounding Wilfried Nancy’s debut demonstrates how fragile managerial standing can be in the social-media era. A single defeat, combined with clipped interviews and an awkward on-bench image, has been stretched into a narrative of internal conflict. But the substantive questions remain footballing ones: can Nancy install his style, can the existing squad adapt, and will the board back a coherent plan? Celtic supporters — impatient and passionate by nature — will demand answers fast. For neutral observers, the wise course is to watch how Nancy responds on the training ground and in the transfer market over the coming weeks. That will say far more about his suitability than any trending clip ever could. 

Sources: match reporting and analysis from The Guardian; Celtic FC’s official interview and press materials; coverage of fan reaction and on-bench optics in The Scottish Sun; fan-media reaction pieces from 67hailhail and The Edinburgh News. 

 

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QWxGEL6s, RESELLER, d53b998a7bd4ecd2 sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2 smartadserver.com, 3374, RESELLER smartadserver.com, 2951, RESELLER smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1743, RESELLER smartadserver.com, 2640, RESELLER smartadserver.com, 2441, RESELLER smilewanted.com, 3834, RESELLER smilewanted.com, 4258, RESELLER sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b sovrn.com, 249425, RESELLER spotx.tv, 173177, DIRECT spotx.tv, 202100, RESELLER, 7842df1d2fe2db34 spotxchange.com, 173177, DIRECT spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34 themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d triplelift.com, 8683, RESELLER, 6c33edb13117fd86 triplelift.com, 12911, RESELLER, 6c33edb13117fd86 yahoo.com, 57857, RESELLER, e1a5b5b6e3255540 yahoo.com, 59879, RESELLER, e1a5b5b6e3255540 smilewanted.com, 2321, RESELLER quantum-advertising.com, 6222, RESELLER richaudience.com, lDF5XleM05, RESELLER adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT smaato.com, 1100004890, DIRECT, 07bcf65f187117b4 lijit.com, 346012, DIRECT, fafdf38b16bf6b2b smaato.com, 1100029325, DIRECT, 07bcf65f187117b4 aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8 dynadmic.com, 175690165, RESELLER dyntrk.com, 175690165, RESELLER criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f improvedigital.com, 1915, RESELLER google.com, 1313834454494130, RESELLER, f08c47fec0942fa0 improvedigital.com,1915,RESELLER google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0 rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807 adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7 spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34 spotx.tv, 178357, RESELLER , 7842df1d2fe2db34 freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT , fd25240165056a01 dailymotion.com, 134295479, DIRECT , fd25240165056a01 pubmatic.com, 158810, RESELLER , 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0 azeriondigital.com, 43710415, DIRECT EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f onetag.com, 461ee17dae8894d, DIRECT rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807 loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7 sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b lijit.com, 346012, DIRECT , fafdf38b16bf6b2b smartadserver.com, 2491, RESELLER advertising.com, 21483, RESELLER improvedigital.com, 1010, RESELLER appnexus.com, 10040, RESELLER spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34 spotx.tv, 178357, RESELLER, 7842df1d2fe2db34 freewheel.tv, 770449, DIRECT freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT, fd25240165056a01 dailymotion.com, 134295479, DIRECT, fd25240165056a01 nsightvideo.com, 128388946, DIRECT, fd25240165056a01 nsightvideo.com, 134295479, DIRECT, fd25240165056a01 appnexus.com, 1538503, RESELLER appnexus.com, 1550730, RESELLER smartclip.net, 11958 , DIRECT outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 contextweb.com, 562145, RESELLER, 89ff185a4c4e857c indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0 pubmatic.com, 158810, RESELLER, 5d62403b186f2ace advertising.com, 21483, DIRECT, e1a5b5b6e3255540 appnexus.com, 3292, RESELLER #video appnexus.com, 1356, RESELLER, f5ab79cb980f11d1 google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540 EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc openx.com, 540236670, RESELLER, 6a698e2ec38604c6 openx.com, 537143344, RESELLER, 6a698e2ec38604c6 pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video contextweb.com, 561707, RESELLER, 89ff185a4c4e857c rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807 appnexus.com, 11665, RESELLER #video contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER pubmatic.com, 154037, RESELLER appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 districtm.io, 101760, RESELLER, 3fd707be9c4527c3 loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807 rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 xad.com, 958, RESELLER, 81cbf0a75a5e0e9a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 azeriondigital.com, 43710415, DIRECT appnexus.com, 12223, RESELLER, f5ab79cb980f11d1 improvedigital.com, 1210, RESELLER improvedigital.com, 1221, RESELLER pubmatic.com, 150561, RESELLER, 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 freewheel.tv, 899777, DIRECT, rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47 openx.com, 540634628, DIRECT, 6a698e2ec38604c6 rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807 indexexchange.com, 189855, DIRECT, EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f advertising.com, 28335, DIRECT, e1a5b5b6e3255540 admanmedia.com, 722, DIRECT, pubmatic.com, 158481, DIRECT, 5d62403b186f2ace appnexus.com, 8804, RESELLER, f5ab79cb980f11d1 smartadserver.com, 3713, RESELLER, improvedigital.com, 1668, RESELLER, indexexchange.com, 191497, RESELLER, openx.com, 540866936, RESELLER, 6a698e2ec38604c6 sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e video.unrulymedia.com, 3948367200, RESELLER, rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47 supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458 EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f indexexchange.com, 193216, RESELLER mars.media, 1010415, DIRECT, 8624339f102fb076 google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0 google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0 spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34 spotx.tv, 153598, RESELLER, 7842df1d2fe2db34 indexexchange.com, 184785, RESELLER, rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807 amxrtb.com, 105199464, DIRECT smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3 rubiconproject.com, 23844, RESELLER triplelift.com, 12507, RESELLER, 6c33edb13117fd86 indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc lijit.com, 260380, RESELLER, fafdf38b16bf6b2b sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b pubmatic.com, 161527, RESELLER, 5d62403b186f2ace appnexus.com, 9393, RESELLER, f5ab79cb980f11d1 appnexus.com, 11924, RESELLER, f5ab79cb980f11d1 rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807 adform.com, 2865, RESELLER rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 yahoo.com, 49648, RESELLER pubmatic.com, 158355, RESELLER, 5d62403b186f2ace appnexus.com, 12290, RESELLER, f5ab79cb980f11d1 advertising.com, 28305, RESELLER adagio.io, 1078, DIRECT appnexus.com, 13099, RESELLER, f5ab79cb980f11d1 indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc video.unrulymedia.com, 2564526802, RESELLER sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2 rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807 pubmatic.com, 159110, RESELLER, 5d62403b186f2ace improvedigital.com, 1790, RESELLER indexexchange.com, 194558, RESELLER smartadserver.com, 3554, RESELLER onetag.com, 6b859b96c564fbe, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER 33across.com, 0015a00002oUk4aAAC, RESELLER, bbea06d9c4d2853c yahoo.com, 57289, RESELLER, e1a5b5b6e3255540 appnexus.com, 10239, RESELLER, f5ab79cb980f11d1 rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807 richaudience.com, 1BTOoaD22a, RESELLER appnexus.com, 8233, RESELLER pubmatic.com, 81564, RESELLER, 5d62403b186f2ace rubiconproject.com, 13510, RESELLER yahoo.com, 59973, RESELLER, e1a5b5b6e3255540 lijit.com, 367236, RESELLER, fafdf38b16bf6b2b appnexus.com, 1019, RESELLER, f5ab79cb980f11d1 gumgum.com, 15563, RESELLER, ffdef49475d318a9 freewheel.tv, 1568036, RESELLER freewheel.tv, 1568041, RESELLER openx.com, 558899373, RESELLER, 6a698e2ec38604c6 video.unrulymedia.com,3140891652, DIRECT rhythmone.com, 3140891652, RESELLER, a670c89d4a324e47 indexexchange.com, 182257, RESELLER appnexus.com, 6849, RESELLER rubiconproject.com, 15268, RESELLER spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34 spotx.tv, 285547, RESELLER, 7842df1d2fe2db34 pubmatic.com, 159277, RESELLER, 5d62403b186f2ace advertising.com, 28605, RESELLER improvedigital.com, 1699, RESELLER appnexus.com, 11786, RESELLER, f5ab79cb980f11d1 pubmatic.com, 158355 , RESELLER, 5d62403b186f2ace appnexus.com, 9393, RESELLER #Video #Display, f5ab79cb980f11d1 rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 outbrain.com, 00255f50e426061f34612a6fff72d04aa4, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 spotxchange.com, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 lkqd.net, 602, RESELLER, 59c49fa9598a0117 beachfront.com, 14027, RESELLER, e2541279e8e2ca4d smartadserver.com, 3820, RESELLER aniview.com, 58a5addb28a0612d3529bc5e, RESELLER, 78b21b97965ec3f8 admanmedia.com, c1ce5a17, RESELLER google.com, pub-8804303781641925, RESELLER, f08c47fec0942fa0 improvedigital.com, 1581, RESELLER onetag.com, 57e618150c70d90, RESELLER freewheel.tv, 1142945, RESELLER freewheel.tv, 1143393, RESELLER indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 160065, RESELLER, 5d62403b186f2ace rhythmone.com, 367782854, RESELLER, a670c89d4a324e47 video.unrulymedia.com, 367782854, RESELLER adform.com, 2751, RESELLER criteo.com, B-060480, DIRECT, 9fac4a4a87c2a44f themediagrid.com, XZ7OA9, DIRECT, 35d5010d7789b49d seedtag.com, 5a0b221a2c51f106002c2849, DIRECT sovrn.com, 397546, DIRECT, fafdf38b16bf6b2b lijit.com, 397546, DIRECT, fafdf38b16bf6b2b openx.com, 538959099, RESELLER, 6a698e2ec38604c6 openx.com, 539924617, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 onetag.com, 75601b04186d260, DIRECT rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER xandr.com, 4009, DIRECT, f5ab79cb980f11d1 smartadserver.com, 3050, DIRECT pubmatic.com, 156439, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 verve.com, 15503, RESELLER, 0c8f5958fc2d6270 adyoulike.com, b4bf4fdd9b0b9