# Header Bidding Agency Hakimi Sport # info@hbagency.it headerbidding.agency, 5178, DIRECT hbagency.it, 5178, DIRECT google.com, pub-5849238611809526, RESELLER, f08c47fec0942fa0 smartadserver.com, 3278, RESELLER contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b xad.com, 958, RESELLER, 81cbf0a75a5e0e9a rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 pubnative.net, 1006576, RESELLER, d641df8625486a7b verve.com, 15503, RESELLER, 0c8f5958fc2d6270 adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER axonix.com, 57264, RESELLER admanmedia.com, 43, RESELLER teads.tv, 17052, DIRECT, 15a9c44f6d26cbe1 onetag.com, 3212c3d46a04676, DIRECT advertising.com, 28246, RESELLER rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0 freewheel.tv, 20393, RESELLER freewheel.tv, 24377, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 aol.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER criteo.com, B-069991, RESELLER, 9fac4a4a87c2a44f amxrtb.com, 105199329, DIRECT 152media.com, 1529453, RESELLER 152media.info,1529453, RESELLER appnexus.com, 3153, RESELLER, f5ab79cb980f11d1 adtech.com, 12069, RESELLER connectad.io, 73, RESELLER districtm.io, 100750, RESELLER appnexus.com, 1908, RESELLER, f5ab79cb980f11d1 google.com, pub-3960095709930134,RESELLER, f08c47fec0942fa0 pubmatic.com, 156077, RESELLER, 5d62403b186f2ace openx.com, 537145117, RESELLER,6a698e2ec38604c6 adform.com, 768, RESELLER contextweb.com, 560489, RESELLER, 89ff185a4c4e857c appnexus.com, 12290, RESELLER, f5ab79cb980f11d1 appnexus.com, 11924, RESELLER, f5ab79cb980f11d1 rekmob.com, 13161, RESELLER sublime.xyz, 3084, DIRECT smartadserver.com, 1827, RESELLER improvedigital.com, 335, RESELLER improvedigital.com, 1220, RESELLER appnexus.com, 3538, RESELLER appnexus.com, 3539, RESELLER appnexus.com, 3540, RESELLER appnexus.com, 2579, RESELLER criteo.com, B-062032, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062033, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062035, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062031, RESELLER, 9fac4a4a87c2a44f quantum-advertising.com, 6228, RESELLER quantum-advertising.com, 6197, RESELLER brid.tv, 75, DIRECT google.com, pub-4090704406626496, RESELLER, f08c47fec0942fa0 rubiconproject.com, 22860, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22862, RESELLER, 0bfd66d529a55807 google.com, pub-4903453974745530, RESELLER, f08c47fec0942fa0 google.com, pub-2930805104418204, RESELLER, f08c47fec0942fa0 smartadserver.com, 4173-OB, RESELLER, 060d053dcf45cbf3 contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b xad.com, 958, RESELLER, 81cbf0a75a5e0e9a rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 pubnative.net, 1006576, RESELLER, d641df8625486a7b adyoulike.com, b4bf4fdd9b0b915f746f6747ff432bde, RESELLER axonix.com, 57264, RESELLER admanmedia.com, 43, RESELLER sovrn.com, 374714, DIRECT, fafdf38b16bf6b2b lijit.com, 374714, DIRECT, fafdf38b16bf6b2b lijit.com, 374714-eb, DIRECT, fafdf38b16bf6b2b gumgum.com, 11645, RESELLER, ffdef49475d318a9 openx.com, 538959099, RESELLER, 6a698e2ec38604c6 openx.com, 539924617, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace pubmatic.com, 156700, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 openx.com, 556576533, RESELLER, 6a698e2ec38604c6 video.unrulymedia.com, 4358069930961701606, DIRECT rhythmone.com, 4358069930961701606, DIRECT, a670c89d4a324e47 pubmatic.com, 161826, RESELLER, 5d62403b186f2ace onetag.com, 79b477c31000ac4, DIRECT onetag.com, 79b477c31000ac4-OB, DIRECT appnexus.com, 13099, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 pubmatic.com, 161593, RESELLER, 5d62403b186f2ace rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 smartadserver.com, 4111, RESELLER lijit.com, 268737, DIRECT, fafdf38b16bf6b2b lijit.com, 268737-eb, DIRECT, fafdf38b16bf6b2b openx.com, 538959099, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 appnexus.com, 1019, RESELLER, f5ab79cb980f11d1 indexexchange.com, 191681, RESELLER improvedigital.com, 1729, RESELLER richaudience.com, eQFPdUIMGa, DIRECT adform.com, 2631, RESELLER, 9f5210a2f0999e32 adform.com, 2474, RESELLER adform.com, 582, RESELLER, 9f5210a2f0999e32 adform.com, 1942, DIRECT adform.com, 1941, DIRECT adform.com, 2464, RESELLER, 9f5210a2f0999e32 admanmedia.com, f85eeb2e, RESELLER adpone.com, 1813bfe577448f6ef478, RESELLER appnexus.com, 10264, RESELLER appnexus.com, 11664, RESELLER, f5ab79cb980f11d1 appnexus.com, 1199, RESELLER, f5ab79cb980f11d1 appnexus.com, 2928, DIRECT appnexus.com, 8233, DIRECT appnexus.com, 1908, RESELLER, f5ab79cb980f11d1 aps.amazon.com, 93aec77c-f6d2-45bd-affc-a85ab5a72683, RESELLER aps.amazon.com, bbbb77a7-1459-4c85-af82-cd7e0a773a21, RESELLER connectad.io, 236, RESELLER, 85ac85a30c93b3e5 contextweb.com, 560520, RESELLER criteo.com, B-060278, RESELLER, 9fac4a4a87c2a44f criteo.com, B-062041, RESELLER, 9fac4a4a87c2a44f freewheel.tv, 435777, RESELLER freewheel.tv, 435713, RESELLER google.com, pub-1968276357835282, RESELLER, f08c47fec0942fa0 google.com, pub-8221793852898543, RESELLER, f08c47fec0942fa0 google.com, pub-9115524111147081, RESELLER, f08c47fec0942fa0 google.com, pub-2128757167812663, RESELLER, f08c47fec0942fa0 google.com, pub-4673227357197067, RESELLER, f08c47fec0942fa0 improvedigital.com, 543, RESELLER improvedigital.com, 2048, RESELLER improvedigital.com, 1062, RESELLER indexexchange.com, 184349, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 192450, RESELLER indexexchange.com, 196713, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 197617, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 201092, RESELLER, 50b1c356f2c5c8fc indexexchange.com, 192051, RESELLER lijit.com, 277115, RESELLER, fafdf38b16bf6b2b lijit.com, 277115-eb, RESELLER, fafdf38b16bf6b2b lijit.com, 257429, RESELLER, fafdf38b16bf6b2b lijit.com, 249425, RESELLER onetag.com, 7a4244b2979db22, RESELLER onetag.com, 7a4244b2979db22-OB, RESELLER openx.com, 540603695, RESELLER, 6a698e2ec38604c6 openx.com, 539625136, RESELLER openx.com, 544104089, RESELLER, 6a698e2ec38604c6 openx.com, 540796952, RESELLER, 6a698e2ec38604c6 openx.com, 539966405, RESELLER, 6a698e2ec38604c6 pubmatic.com, 160006, RESELLER, 5d62403b186f2ace pubmatic.com, 156439, RESELLER, 5d62403b186f2ace pubmatic.com, 156383, RESELLER, 5d62403b186f2ace pubmatic.com, 156030, RESELLER, 5d62403b186f2ace pubmatic.com, 156136, RESELLER, 5d62403b186f2ace pubmatic.com, 154037, RESELLER, 5d62403b186f2ace pubmatic.com, 81564, RESELLER, 5d62403b186f2ace pubmatic.com, 156538, RESELLER, 5d62403b186f2ace pubmatic.com, 157841, RESELLER, 5d62403b186f2ace pubmatic.com, 160842, RESELLER, 5d62403b186f2ace rubiconproject.com, 13132, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22330, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22328, RESELLER, 0bfd66d529a55807 rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 rubiconproject.com, 13510, DIRECT rubiconproject.com, 20266, RESELLER, 0bfd66d529a55807 rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 rubiconproject.com, 17210, RESELLER, 0bfd66d529a55807 sharethrough.com, QWxGEL6s, RESELLER, d53b998a7bd4ecd2 sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2 smartadserver.com, 3374, RESELLER smartadserver.com, 2951, RESELLER smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1743, RESELLER smartadserver.com, 2640, RESELLER smartadserver.com, 2441, RESELLER smilewanted.com, 3834, RESELLER smilewanted.com, 4258, RESELLER sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b sovrn.com, 249425, RESELLER spotx.tv, 173177, DIRECT spotx.tv, 202100, RESELLER, 7842df1d2fe2db34 spotxchange.com, 173177, DIRECT spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34 themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d triplelift.com, 8683, RESELLER, 6c33edb13117fd86 triplelift.com, 12911, RESELLER, 6c33edb13117fd86 yahoo.com, 57857, RESELLER, e1a5b5b6e3255540 yahoo.com, 59879, RESELLER, e1a5b5b6e3255540 smilewanted.com, 2321, RESELLER 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DIRECT , fd25240165056a01 pubmatic.com, 158810, RESELLER , 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0 azeriondigital.com, 43710415, DIRECT EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f onetag.com, 461ee17dae8894d, DIRECT rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807 loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7 sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b lijit.com, 346012, DIRECT , fafdf38b16bf6b2b smartadserver.com, 2491, RESELLER advertising.com, 21483, RESELLER improvedigital.com, 1010, RESELLER appnexus.com, 10040, RESELLER spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34 spotx.tv, 178357, RESELLER, 7842df1d2fe2db34 freewheel.tv, 770449, DIRECT freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT, fd25240165056a01 dailymotion.com, 134295479, DIRECT, fd25240165056a01 nsightvideo.com, 128388946, DIRECT, fd25240165056a01 nsightvideo.com, 134295479, DIRECT, fd25240165056a01 appnexus.com, 1538503, RESELLER appnexus.com, 1550730, RESELLER smartclip.net, 11958 , DIRECT outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 contextweb.com, 562145, RESELLER, 89ff185a4c4e857c indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0 pubmatic.com, 158810, RESELLER, 5d62403b186f2ace advertising.com, 21483, DIRECT, e1a5b5b6e3255540 appnexus.com, 3292, RESELLER #video appnexus.com, 1356, RESELLER, f5ab79cb980f11d1 google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540 EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc openx.com, 540236670, RESELLER, 6a698e2ec38604c6 openx.com, 537143344, RESELLER, 6a698e2ec38604c6 pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video contextweb.com, 561707, RESELLER, 89ff185a4c4e857c rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807 appnexus.com, 11665, RESELLER #video contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER pubmatic.com, 154037, RESELLER appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 districtm.io, 101760, RESELLER, 3fd707be9c4527c3 loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807 rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 xad.com, 958, RESELLER, 81cbf0a75a5e0e9a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 azeriondigital.com, 43710415, DIRECT appnexus.com, 12223, RESELLER, f5ab79cb980f11d1 improvedigital.com, 1210, RESELLER improvedigital.com, 1221, RESELLER pubmatic.com, 150561, RESELLER, 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 freewheel.tv, 899777, DIRECT, rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47 openx.com, 540634628, DIRECT, 6a698e2ec38604c6 rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807 indexexchange.com, 189855, DIRECT, EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f advertising.com, 28335, DIRECT, e1a5b5b6e3255540 admanmedia.com, 722, DIRECT, pubmatic.com, 158481, DIRECT, 5d62403b186f2ace appnexus.com, 8804, RESELLER, f5ab79cb980f11d1 smartadserver.com, 3713, RESELLER, improvedigital.com, 1668, RESELLER, indexexchange.com, 191497, RESELLER, openx.com, 540866936, RESELLER, 6a698e2ec38604c6 sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e video.unrulymedia.com, 3948367200, RESELLER, rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47 supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458 EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f indexexchange.com, 193216, RESELLER mars.media, 1010415, DIRECT, 8624339f102fb076 google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0 google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0 spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34 spotx.tv, 153598, RESELLER, 7842df1d2fe2db34 indexexchange.com, 184785, RESELLER, rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807 amxrtb.com, 105199464, DIRECT smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3 rubiconproject.com, 23844, RESELLER triplelift.com, 12507, RESELLER, 6c33edb13117fd86 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MICHAEL GRAY MIGHT HAVE MADE HIMSELF A PERMANENT ENEMY OF THE ENTIRE RANGER FANBASE WITH JAMES TAVERNIER ANALYSIS

MICHAEL GRAY MIGHT HAVE MADE HIMSELF A PERMANENT ENEMY OF THE ENTIRE RANGER FANBASE WITH JAMES TAVERNIER ANALYSIS

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Rangers’ hard-fought 1–0 victory over Hibernian should have been remembered as a professional, gritty night’s work. Three points secured, pressure eased, and a clean sheet banked. Instead, within minutes of the final whistle, the post-match conversation exploded in a completely different direction. Not because of a controversial refereeing call. Not because of a red card. Not even because of a missed sitter.

The real drama came from the studio.

Michael Gray’s post-match analysis of James Tavernier landed like a grenade in the middle of the Rangers support, detonating outrage across social media and phone-ins. What was framed as “honest assessment” by the pundit was interpreted by many Rangers fans as disrespectful, agenda-driven, and deliberately provocative — especially on a night when the captain had just led his side to victory.

By the end of the evening, it felt as though Gray hadn’t merely criticised a performance. In the eyes of many supporters, he had crossed an invisible line — and potentially made himself a permanent enemy of the entire Rangers fanbase.

A WIN THAT SHOULD HAVE CALMED NERVES

Let’s start with the football itself.

Rangers came into the Hibernian clash under pressure. Recent performances had been scrutinised heavily, the title race was unforgiving, and patience among supporters was thinning. This was not a night for style points — it was about control, resilience, and winning ugly if necessary.

That’s exactly what Rangers did.

The 1–0 scoreline may not have dazzled, but it told a story of discipline and game management. Hibs were limited, Rangers stayed compact, and when it mattered most, they held firm. James Tavernier, wearing the armband, embodied that approach: vocal, positionally aware, and defensively switched on.

Was it a flawless performance? No. But it was effective — and in moments like this, effectiveness is everything.

Which is precisely why the backlash to Gray’s analysis was so fierce.

MICHAEL GRAY’S COMMENTS: ANALYSIS OR AGENDA?

In the post-match breakdown, Gray turned the spotlight firmly onto Tavernier. Rather than focusing on the result or the collective defensive effort, the analysis zeroed in on perceived positional issues, moments where Tavernier allegedly left space behind him, and broader questions about his suitability as captain in high-pressure games.

On paper, that sounds like standard punditry.

In reality, context matters — and Rangers fans felt that context was completely ignored.

This was not a match where Tavernier cost his side. This was not a game defined by defensive chaos on his flank. This was a narrow victory built on structure and leadership. To many watching, singling out the captain on a winning night felt unnecessary at best — and deliberately inflammatory at worst.

Almost immediately, the reaction online told its own story.

“WHY ALWAYS TAVERNIER?” — FAN FRUSTRATION BOILS OVER

Within minutes, Rangers supporters flooded social media with the same question: Why is it always Tavernier?

The sense of grievance wasn’t just about one analysis. It was about a pattern — or at least what fans perceive as one. Tavernier, despite years of consistency, goals, assists, and leadership, is often placed under a harsher microscope than others. And when criticism arrives after a win, it hits even harder.

For many supporters, Gray’s comments weren’t balanced analysis. They were a rehash of old talking points, rolled out regardless of result.

Some fans accused the pundit of:

  • Ignoring the clean sheet
  • Downplaying Tavernier’s leadership
  • Applying standards not used for other players
  • Seizing a moment to provoke reaction rather than inform debate

Whether those accusations are fair or not, perception is everything — and the perception was damning.

THE CAPTAINCY QUESTION — A SENSITIVE SUBJECT

Nothing inflames a fanbase faster than questioning a captain’s role.

James Tavernier isn’t just any player. He’s a long-serving leader, a symbol of continuity, and one of the most productive right-backs in modern Scottish football history. Challenging his defensive positioning is one thing. Raising implicit doubts about his influence or authority is another entirely.

Gray’s analysis strayed into that dangerous territory.

Even subtle suggestions that Rangers might be vulnerable because of how Tavernier plays are enough to ignite fury — especially when the team has just won. For supporters, it felt like a critique detached from reality, ignoring the wider tactical setup and focusing obsessively on one individual.

PUNDITRY VS PASSION: WHEN ANALYSIS MISSES THE MOOD

There’s a golden rule in football media: timing matters.

Criticise after a defeat, and fans might listen. Do it after a win — particularly a tense, pressure-relieving one — and you risk sounding out of touch with the emotional state of the supporters.

That’s where Gray’s comments truly misfired.

Rangers fans weren’t claiming Tavernier had a perfect game. They weren’t pretending defensive issues don’t exist. But they wanted recognition of the result, the resilience, and the leadership that got the team over the line.

Instead, what they heard felt like nitpicking — analysis stripped of empathy.

FROM STUDIO TO STORM: THE ONLINE REACTION

By late evening, the backlash had reached full intensity.

Calls for broadcasters to “stop inviting” Gray. Accusations of bias. Compilations of Tavernier’s stats being shared as counter-arguments. Even former players and media figures subtly pushing back on the narrative.

Crucially, this wasn’t a fringe reaction. It spread across platforms, uniting fans who often disagree on everything else.

When that happens, it signals something deeper than simple disagreement — it signals a breakdown in trust.

DID MICHAEL GRAY BURN A BRIDGE?

The question now is unavoidable: has Michael Gray damaged his relationship with the Rangers support beyond repair?

Pundits don’t need to be liked. But they do need to be respected. Once fans believe an analyst approaches games with a predetermined conclusion, every future comment is filtered through suspicion.

From this point on, any criticism Gray offers about Rangers — fair or unfair — will be met with hostility. The benefit of the doubt is gone.

And that’s the real consequence of nights like this.

THE BIGGER PICTURE: WHAT THIS SAYS ABOUT MODERN FOOTBALL DEBATE

This incident isn’t just about one pundit or one player. It’s about the growing disconnect between studio analysis and fan experience.

Supporters invest emotionally. They ride the tension of matches, celebrate narrow wins, and cling to momentum. When punditry ignores that emotional context, it can feel cold, dismissive, even antagonistic.

Michael Gray may believe he delivered honest analysis. Rangers fans believe he ignored the reality of the night.

Both can be true — but only one side controls the narrative online.

FINAL THOUGHTS: A NIGHT THAT SHOULDN’T HAVE BEEN ABOUT THIS

Rangers beat Hibernian. That should have been the story.

Instead, the focus shifted to a studio debate that overshadowed the football and inflamed an already intense fanbase. James Tavernier walked off as a winning captain. Michael Gray walked into a storm of criticism that may follow him for a long time.

In Scottish football, words matter almost as much as results. And on this night, a few minutes of analysis may have done more damage than ninety minutes of football ever could.

One thing is certain: the next time Michael Gray analyses a Rangers match, every word will be watched, dissected, and judged — not just on accuracy, but on intent.

And that is the mark of a bridge set dangerously close to burning.

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QWxGEL6s, RESELLER, d53b998a7bd4ecd2 sharethrough.com, 1udopJ1S, RESELLER, d53b998a7bd4ecd2 smartadserver.com, 3374, RESELLER smartadserver.com, 2951, RESELLER smartadserver.com, 1999, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1999-OB, RESELLER, 060d053dcf45cbf3 smartadserver.com, 1743, RESELLER smartadserver.com, 2640, RESELLER smartadserver.com, 2441, RESELLER smilewanted.com, 3834, RESELLER smilewanted.com, 4258, RESELLER sovrn.com, 277115, RESELLER, fafdf38b16bf6b2b sovrn.com, 257429, RESELLER, fafdf38b16bf6b2b sovrn.com, 249425, RESELLER spotx.tv, 173177, DIRECT spotx.tv, 202100, RESELLER, 7842df1d2fe2db34 spotxchange.com, 173177, DIRECT spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34 themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d triplelift.com, 8683, RESELLER, 6c33edb13117fd86 triplelift.com, 12911, RESELLER, 6c33edb13117fd86 yahoo.com, 57857, RESELLER, e1a5b5b6e3255540 yahoo.com, 59879, RESELLER, e1a5b5b6e3255540 smilewanted.com, 2321, RESELLER quantum-advertising.com, 6222, RESELLER richaudience.com, lDF5XleM05, RESELLER adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT smaato.com, 1100004890, DIRECT, 07bcf65f187117b4 lijit.com, 346012, DIRECT, fafdf38b16bf6b2b smaato.com, 1100029325, DIRECT, 07bcf65f187117b4 aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8 dynadmic.com, 175690165, RESELLER dyntrk.com, 175690165, RESELLER criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f improvedigital.com, 1915, RESELLER google.com, 1313834454494130, RESELLER, f08c47fec0942fa0 improvedigital.com,1915,RESELLER google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0 rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807 adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7 spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34 spotx.tv, 178357, RESELLER , 7842df1d2fe2db34 freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT , fd25240165056a01 dailymotion.com, 134295479, DIRECT , fd25240165056a01 pubmatic.com, 158810, RESELLER , 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0 azeriondigital.com, 43710415, DIRECT EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f onetag.com, 461ee17dae8894d, DIRECT rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807 loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7 sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b lijit.com, 346012, DIRECT , fafdf38b16bf6b2b smartadserver.com, 2491, RESELLER advertising.com, 21483, RESELLER improvedigital.com, 1010, RESELLER appnexus.com, 10040, RESELLER spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34 spotx.tv, 178357, RESELLER, 7842df1d2fe2db34 freewheel.tv, 770449, DIRECT freewheel.tv, 774673, RESELLER freewheel.tv, 893873, RESELLER dailymotion.com, 128388946, DIRECT, fd25240165056a01 dailymotion.com, 134295479, DIRECT, fd25240165056a01 nsightvideo.com, 128388946, DIRECT, fd25240165056a01 nsightvideo.com, 134295479, DIRECT, fd25240165056a01 appnexus.com, 1538503, RESELLER appnexus.com, 1550730, RESELLER smartclip.net, 11958 , DIRECT outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 contextweb.com, 562145, RESELLER, 89ff185a4c4e857c indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0 pubmatic.com, 158810, RESELLER, 5d62403b186f2ace advertising.com, 21483, DIRECT, e1a5b5b6e3255540 appnexus.com, 3292, RESELLER #video appnexus.com, 1356, RESELLER, f5ab79cb980f11d1 google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540 EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc openx.com, 540236670, RESELLER, 6a698e2ec38604c6 openx.com, 537143344, RESELLER, 6a698e2ec38604c6 pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video contextweb.com, 561707, RESELLER, 89ff185a4c4e857c rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807 appnexus.com, 11665, RESELLER #video contextweb.com, 560288, RESELLER, 89ff185a4c4e857c pubmatic.com, 156439, RESELLER pubmatic.com, 154037, RESELLER appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 districtm.io, 101760, RESELLER, 3fd707be9c4527c3 loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807 rubiconproject.com, 19814, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 xad.com, 958, RESELLER, 81cbf0a75a5e0e9a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 azeriondigital.com, 43710415, DIRECT appnexus.com, 12223, RESELLER, f5ab79cb980f11d1 improvedigital.com, 1210, RESELLER improvedigital.com, 1221, RESELLER pubmatic.com, 150561, RESELLER, 5d62403b186f2ace google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0 freewheel.tv, 899777, DIRECT, rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47 openx.com, 540634628, DIRECT, 6a698e2ec38604c6 rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807 indexexchange.com, 189855, DIRECT, EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f advertising.com, 28335, DIRECT, e1a5b5b6e3255540 admanmedia.com, 722, DIRECT, pubmatic.com, 158481, DIRECT, 5d62403b186f2ace appnexus.com, 8804, RESELLER, f5ab79cb980f11d1 smartadserver.com, 3713, RESELLER, improvedigital.com, 1668, RESELLER, indexexchange.com, 191497, RESELLER, openx.com, 540866936, RESELLER, 6a698e2ec38604c6 sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e video.unrulymedia.com, 3948367200, RESELLER, rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47 supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458 EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f indexexchange.com, 193216, RESELLER mars.media, 1010415, DIRECT, 8624339f102fb076 google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0 google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0 spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34 spotx.tv, 153598, RESELLER, 7842df1d2fe2db34 indexexchange.com, 184785, RESELLER, rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807 rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807 amxrtb.com, 105199464, DIRECT smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3 rubiconproject.com, 23844, RESELLER triplelift.com, 12507, RESELLER, 6c33edb13117fd86 indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc lijit.com, 260380, RESELLER, fafdf38b16bf6b2b sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b pubmatic.com, 161527, RESELLER, 5d62403b186f2ace appnexus.com, 9393, RESELLER, f5ab79cb980f11d1 appnexus.com, 11924, RESELLER, f5ab79cb980f11d1 rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807 adform.com, 2865, RESELLER rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 yahoo.com, 49648, RESELLER pubmatic.com, 158355, RESELLER, 5d62403b186f2ace appnexus.com, 12290, RESELLER, f5ab79cb980f11d1 advertising.com, 28305, RESELLER adagio.io, 1078, DIRECT appnexus.com, 13099, RESELLER, f5ab79cb980f11d1 indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc video.unrulymedia.com, 2564526802, RESELLER sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2 rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807 pubmatic.com, 159110, RESELLER, 5d62403b186f2ace improvedigital.com, 1790, RESELLER indexexchange.com, 194558, RESELLER smartadserver.com, 3554, RESELLER onetag.com, 6b859b96c564fbe, RESELLER yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER 33across.com, 0015a00002oUk4aAAC, RESELLER, bbea06d9c4d2853c yahoo.com, 57289, RESELLER, e1a5b5b6e3255540 appnexus.com, 10239, RESELLER, f5ab79cb980f11d1 rubiconproject.com, 16414, RESELLER, 0bfd66d529a55807 richaudience.com, 1BTOoaD22a, RESELLER appnexus.com, 8233, RESELLER pubmatic.com, 81564, RESELLER, 5d62403b186f2ace rubiconproject.com, 13510, RESELLER yahoo.com, 59973, RESELLER, e1a5b5b6e3255540 lijit.com, 367236, RESELLER, fafdf38b16bf6b2b appnexus.com, 1019, RESELLER, f5ab79cb980f11d1 gumgum.com, 15563, RESELLER, ffdef49475d318a9 freewheel.tv, 1568036, RESELLER freewheel.tv, 1568041, RESELLER openx.com, 558899373, RESELLER, 6a698e2ec38604c6 video.unrulymedia.com,3140891652, DIRECT rhythmone.com, 3140891652, RESELLER, a670c89d4a324e47 indexexchange.com, 182257, RESELLER appnexus.com, 6849, RESELLER rubiconproject.com, 15268, RESELLER spotxchange.com, 285547, RESELLER, 7842df1d2fe2db34 spotx.tv, 285547, RESELLER, 7842df1d2fe2db34 pubmatic.com, 159277, RESELLER, 5d62403b186f2ace advertising.com, 28605, RESELLER improvedigital.com, 1699, RESELLER appnexus.com, 11786, RESELLER, f5ab79cb980f11d1 pubmatic.com, 158355 , RESELLER, 5d62403b186f2ace appnexus.com, 9393, RESELLER #Video #Display, f5ab79cb980f11d1 rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 outbrain.com, 00255f50e426061f34612a6fff72d04aa4, DIRECT appnexus.com, 7597, RESELLER, f5ab79cb980f11d1 tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1 advertising.com, 26154, RESELLER spotxchange.com, 225721, RESELLER Freewheel.tv, 741650, RESELLER rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807 lkqd.net, 450, RESELLER, 59c49fa9598a0117 openx.com, 540393169, RESELLER, 6a698e2ec38604c6 spotx.tv, 238936, RESELLER, 7842df1d2fe2db34 spotxchange.com, 238936, RESELLER, 7842df1d2fe2db34 advertising.com, 28038, RESELLER rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807 indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 158615, RESELLER, 5d62403b186f2ace vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2 lkqd.net, 602, RESELLER, 59c49fa9598a0117 beachfront.com, 14027, RESELLER, e2541279e8e2ca4d smartadserver.com, 3820, RESELLER aniview.com, 58a5addb28a0612d3529bc5e, RESELLER, 78b21b97965ec3f8 admanmedia.com, c1ce5a17, RESELLER google.com, pub-8804303781641925, RESELLER, f08c47fec0942fa0 improvedigital.com, 1581, RESELLER onetag.com, 57e618150c70d90, RESELLER freewheel.tv, 1142945, RESELLER freewheel.tv, 1143393, RESELLER indexexchange.com, 193091, RESELLER, 50b1c356f2c5c8fc pubmatic.com, 160065, RESELLER, 5d62403b186f2ace rhythmone.com, 367782854, RESELLER, a670c89d4a324e47 video.unrulymedia.com, 367782854, RESELLER adform.com, 2751, RESELLER criteo.com, B-060480, DIRECT, 9fac4a4a87c2a44f themediagrid.com, XZ7OA9, DIRECT, 35d5010d7789b49d seedtag.com, 5a0b221a2c51f106002c2849, DIRECT sovrn.com, 397546, DIRECT, fafdf38b16bf6b2b lijit.com, 397546, DIRECT, fafdf38b16bf6b2b openx.com, 538959099, RESELLER, 6a698e2ec38604c6 openx.com, 539924617, RESELLER, 6a698e2ec38604c6 pubmatic.com, 137711, RESELLER, 5d62403b186f2ace pubmatic.com, 156212, RESELLER, 5d62403b186f2ace rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807 onetag.com, 75601b04186d260, DIRECT rubiconproject.com, 11006, RESELLER, 0bfd66d529a55807 yahoo.com, 58905, RESELLER, e1a5b5b6e3255540 appnexus.com, 13099, RESELLER smartadserver.com, 4111, RESELLER xandr.com, 4009, DIRECT, f5ab79cb980f11d1 smartadserver.com, 3050, DIRECT pubmatic.com, 156439, RESELLER, 5d62403b186f2ace rubiconproject.com, 16114, RESELLER, 0bfd66d529a55807 openx.com, 537149888, RESELLER, 6a698e2ec38604c6 appnexus.com, 3703, RESELLER, f5ab79cb980f11d1 loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b rhythmone.com, 2564526802, RESELLER, a670c89d4a324e47 smaato.com, 1100044045, RESELLER, 07bcf65f187117b4 verve.com, 15503, RESELLER, 0c8f5958fc2d6270 adyoulike.com, b4bf4fdd9b0b9