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# Header Bidding Agency Hakimi Sport
# info@hbagency.it
headerbidding.agency, 5178, DIRECT
hbagency.it, 5178, DIRECT
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contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
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rhythmone.com, 4358069930961701606, DIRECT, a670c89d4a324e47
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openx.com, 538959099, RESELLER, 6a698e2ec38604c6
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spotx.tv, 202100, RESELLER, 7842df1d2fe2db34
spotxchange.com, 173177, DIRECT
spotxchange.com, 202100, RESELLER, 7842df1d2fe2db34
themediagrid.com, VIY354, RESELLER, 35d5010d7789b49d
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yahoo.com, 59879, RESELLER, e1a5b5b6e3255540
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quantum-advertising.com, 6222, RESELLER
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adipolo.com, 617128b0fe110c0ddd7603b4, DIRECT
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lijit.com, 346012, DIRECT, fafdf38b16bf6b2b
smaato.com, 1100029325, DIRECT, 07bcf65f187117b4
aniview.com, 5ef4bc022e79664d2b473869, RESELLER, 78b21b97965ec3f8
dynadmic.com, 175690165, RESELLER
dyntrk.com, 175690165, RESELLER
criteo.com, B-061307, DIRECT, 9fac4a4a87c2a44f
improvedigital.com, 1915, RESELLER
google.com, 1313834454494130, RESELLER, f08c47fec0942fa0
improvedigital.com,1915,RESELLER
google.com,pub-1313834454494130,RESELLER,f08c47fec0942fa0
rubiconproject.com, 19814, RESELLER , 0bfd66d529a55807
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT, 4ad745ead2958bf7
spotxchange.com, 178357, RESELLER , 7842df1d2fe2db34
spotx.tv, 178357, RESELLER , 7842df1d2fe2db34
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT , fd25240165056a01
dailymotion.com, 134295479, DIRECT , fd25240165056a01
pubmatic.com, 158810, RESELLER , 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER , f08c47fec0942fa0
azeriondigital.com, 43710415, DIRECT
EMXDGT.com, 1836, DIRECT , 1e1d41537f7cad7f
onetag.com, 461ee17dae8894d, DIRECT
rubiconproject.com, 20744, RESELLER , 0bfd66d529a55807
loopme.com, 11013, DIRECT , 6c8d5f95897a5a3b
adyoulike.com, b3e21aeb2e950aa59e5e8cc1b6dd6f8e, DIRECT , 4ad745ead2958bf7
sovrn.com, 346012, DIRECT , fafdf38b16bf6b2b
lijit.com, 346012, DIRECT , fafdf38b16bf6b2b
smartadserver.com, 2491, RESELLER
advertising.com, 21483, RESELLER
improvedigital.com, 1010, RESELLER
appnexus.com, 10040, RESELLER
spotxchange.com, 178357, RESELLER, 7842df1d2fe2db34
spotx.tv, 178357, RESELLER, 7842df1d2fe2db34
freewheel.tv, 770449, DIRECT
freewheel.tv, 774673, RESELLER
freewheel.tv, 893873, RESELLER
dailymotion.com, 128388946, DIRECT, fd25240165056a01
dailymotion.com, 134295479, DIRECT, fd25240165056a01
nsightvideo.com, 128388946, DIRECT, fd25240165056a01
nsightvideo.com, 134295479, DIRECT, fd25240165056a01
appnexus.com, 1538503, RESELLER
appnexus.com, 1550730, RESELLER
smartclip.net, 11958 , DIRECT
outbrain.com, 00576b4168c434b93f40f94a68b52bfa48, DIRECT
appnexus.com, 7597, RESELLER, f5ab79cb980f11d1
tremorhub.com, q017o-78mlk, RESELLER, 1a4e959a1b50034a
advertising.com, 26154, RESELLER
spotxchange.com, 225721, RESELLER
Freewheel.tv, 741650, RESELLER
rubiconproject.com, 17130, RESELLER, 0bfd66d529a55807
lkqd.net, 450, RESELLER, 59c49fa9598a0117
openx.com, 540393169, RESELLER, 6a698e2ec38604c6
spotx.tv, 238936, RESELLER, 7842df1d2fe2db34
advertising.com, 28038, RESELLER
rubiconproject.com, 19668, RESELLER, 0bfd66d529a55807
contextweb.com, 562145, RESELLER, 89ff185a4c4e857c
indexexchange.com, 190856, RESELLER, 50b1c356f2c5c8fc
pubmatic.com, 158615, RESELLER, 5d62403b186f2ace
vidazoo.com, 1773068026, RESELLER, b6ada874b4d7d0b2
google.com, pub-2235342635275361, DIRECT, f08c47fec0942fa0
pubmatic.com, 158810, RESELLER, 5d62403b186f2ace
advertising.com, 21483, DIRECT, e1a5b5b6e3255540
appnexus.com, 3292, RESELLER #video
appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
yahoo.com, 1506558, RESELLER, e1a5b5b6e3255540
EMXDGT.com, 1291, RESELLER, 1e1d41537f7cad7f
indexexchange.com, 183965, RESELLER, 50b1c356f2c5c8fc
openx.com, 540236670, RESELLER, 6a698e2ec38604c6
openx.com, 537143344, RESELLER, 6a698e2ec38604c6
pubmatic.com, 156458, RESELLER, 5d62403b186f2ace #video
Pubmatic.com, 156325, RESELLER, 5d62403b186f2ace
pubmatic.com, 156674, RESELLER, 5d62403b186f2ace #video
contextweb.com, 561707, RESELLER, 89ff185a4c4e857c
rubiconproject.com, 18222, RESELLER, 0bfd66d529a55807
appnexus.com, 11665, RESELLER #video
contextweb.com, 560288, RESELLER, 89ff185a4c4e857c
pubmatic.com, 156439, RESELLER
pubmatic.com, 154037, RESELLER
appnexus.com, 3703, RESELLER, f5ab79cb980f11d1
districtm.io, 101760, RESELLER, 3fd707be9c4527c3
loopme.com, s-2411, RESELLER, 6c8d5f95897a5a3b
loopme.com, 5679, RESELLER, 6c8d5f95897a5a3b
rubiconproject.com, 16114, DIRECT, 0bfd66d529a55807
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openx.com, 537149888, RESELLER, 6a698e2ec38604c6
xad.com, 958, RESELLER, 81cbf0a75a5e0e9a
teads.tv, 15429, RESELLER, 15a9c44f6d26cbe1
azeriondigital.com, 43710415, DIRECT
appnexus.com, 12223, RESELLER, f5ab79cb980f11d1
improvedigital.com, 1210, RESELLER
improvedigital.com, 1221, RESELLER
pubmatic.com, 150561, RESELLER, 5d62403b186f2ace
google.com, pub-7019376976432612, RESELLER, f08c47fec0942fa0
freewheel.tv, 899777, DIRECT,
rhythmone.com, 2968119028, RESELLER, a670c89d4a324e47
openx.com, 540634628, DIRECT, 6a698e2ec38604c6
rubiconproject.com, 8769, DIRECT, 0bfd66d529a55807
indexexchange.com, 189855, DIRECT,
EMXDGT.com, 1289, DIRECT, 1e1d41537f7cad7f
advertising.com, 28335, DIRECT, e1a5b5b6e3255540
admanmedia.com, 722, DIRECT,
pubmatic.com, 158481, DIRECT, 5d62403b186f2ace
appnexus.com, 8804, RESELLER, f5ab79cb980f11d1
smartadserver.com, 3713, RESELLER,
improvedigital.com, 1668, RESELLER,
indexexchange.com, 191497, RESELLER,
openx.com, 540866936, RESELLER, 6a698e2ec38604c6
sonobi.com, 7b37f8ccbc, RESELLER, d1a215d9eb5aee9e
video.unrulymedia.com, 3948367200, RESELLER,
rhythmone.com, 3948367200, RESELLER, a670c89d4a324e47
supply.colossusssp.com, 194, RESELLER, 6c5b49d96ec1b458
EMXDGT.com, 1836, DIRECT, 1e1d41537f7cad7f
indexexchange.com, 193216, RESELLER
mars.media, 1010415, DIRECT, 8624339f102fb076
google.com, pub-3805568091292313, RESELLER, f08c47fec0942fa0
google.com, pub-6623990572656718, RESELLER, f08c47fec0942fa0
spotxchange.com, 153598, RESELLER, 7842df1d2fe2db34
spotx.tv, 153598, RESELLER, 7842df1d2fe2db34
indexexchange.com, 184785, RESELLER,
rubiconproject.com, 22684, RESELLER, 0bfd66d529a55807
rubiconproject.com, 22686, RESELLER, 0bfd66d529a55807
amxrtb.com, 105199464, DIRECT
smartadserver.com, 3056, RESELLER, 060d053dcf45cbf3
rubiconproject.com, 23844, RESELLER
triplelift.com, 12507, RESELLER, 6c33edb13117fd86
indexexchange.com, 191503, RESELLER, 50b1c356f2c5c8fc
lijit.com, 260380, RESELLER, fafdf38b16bf6b2b
sovrn.com, 260380, RESELLER, fafdf38b16bf6b2b
pubmatic.com, 161527, RESELLER, 5d62403b186f2ace
appnexus.com, 9393, RESELLER, f5ab79cb980f11d1
appnexus.com, 11924, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
adform.com, 2865, RESELLER
rubiconproject.com, 17960, RESELLER, 0bfd66d529a55807
yahoo.com, 49648, RESELLER
pubmatic.com, 158355, RESELLER, 5d62403b186f2ace
appnexus.com, 12290, RESELLER, f5ab79cb980f11d1
advertising.com, 28305, RESELLER
adagio.io, 1078, DIRECT
appnexus.com, 13099, RESELLER, f5ab79cb980f11d1
indexexchange.com, 194558, RESELLER, 50b1c356f2c5c8fc
video.unrulymedia.com, 2564526802, RESELLER
sharethrough.com, OAW69Fon, RESELLER, d53b998a7bd4ecd2
rubiconproject.com, 19116, RESELLER, 0bfd66d529a55807
pubmatic.com, 159110, RESELLER, 5d62403b186f2ace
improvedigital.com, 1790, RESELLER
indexexchange.com, 194558, RESELLER
smartadserver.com, 3554, RESELLER
onetag.com, 6b859b96c564fbe, RESELLER
yahoo.com, 58905, RESELLER, e1a5b5b6e3255540
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Scottish football’s summer transfer window has just exploded into life. Celtic manager Brendan Rodgers has reportedly cut short his family holiday in Mallorca to personally intervene in a transfer tug-of-war with Rangers over Bournemouth right-back Max Aarons. In a sensational twist, what seemed like a near-completed deal for Rangers could now be heading across Glasgow—directly into the hands of their greatest rivals.
The move has sent shockwaves through Scottish football, and the implications are huge—both on and off the pitch.
🔁
Rangers Were Closing In – Until Now
Earlier this week, multiple reports indicated that Rangers were closing in on the signing of Max Aarons from Bournemouth on a season-long loan deal, with an option to buy. The 25-year-old former Norwich City defender, who was managed by Russell Martin during his time at Carrow Road, was seen as a natural target for Martin’s new Ibrox project.
Rangers fans were beginning to celebrate what looked like a shrewd piece of business. Aarons is quick, technically strong, and vastly experienced for his age. Having racked up over 200 senior appearances across the Premier League and Championship, he was seen as a ready-made replacement for James Tavernier, who has been linked with a move away from Ibrox this summer.
Sources close to the club said the deal was “well-advanced,” with Rangers in pole position and negotiations between the two clubs having reached the final stages.
But that narrative was dramatically disrupted within 48 hours.
⚡
Celtic Make Shock Move: Rodgers Cuts Holiday Short
According to inside sources and reports from The Scottish Sun, Brendan Rodgers immediately intervened when he caught wind of Rangers’ move for Aarons. Instead of letting the window play out, the Celtic boss flew back from his summer holiday to personally meet Aarons in a private setting in London.
The move was described by one source as “extraordinary”—but not unprecedented. Rodgers has long been known for his hands-on approach in transfers, often convincing players to sign based on vision and philosophy rather than salary alone.
The urgency of Rodgers’ actions spoke volumes: Celtic do not want to lose a high-quality target to Rangers. And more importantly, they want to send a message of authority across the Old Firm divide.
🧠
Why Aarons Is Such a Hot Commodity
At 25, Max Aarons is entering his peak years and brings experience that most full-backs in Scotland simply do not have. After rising through the ranks at Norwich, he was considered one of the most promising young defenders in English football. Manchester United and Bayern Munich reportedly scouted him during his breakout years.
His move to Bournemouth in 2023 came with promise, but a string of injuries and inconsistent form limited his chances. He made just 13 appearances in the 2024/25 Premier League season. Despite that, his technical quality remains intact. He’s known for:
- Blistering pace
- Close ball control under pressure
- Overlap and underlap runs in the attacking third
- Reliable defensive positioning
At either Celtic or Rangers, Aarons would likely dominate the right flank in a league where his athleticism would immediately set him apart.
🔍
What Brendan Rodgers Told Aarons
Sources close to the situation suggest that Rodgers made a strong personal pitch to Aarons. In their meeting, he reportedly emphasized:
- Guaranteed first-team football, particularly with Anthony Ralston and Alistair Johnston inconsistent or injury-prone.
- European exposure via the Champions League group stages, where Celtic will once again participate.
- Career revival under Rodgers, who has a history of rejuvenating players.
- Long-term project involving a push for ten-in-a-row domestic trophies over the next five seasons.
Rodgers is also said to have assured Aarons that he would be “central to the future of Celtic’s rebuild” as the club refreshes its backline following the departure of several key names.
🧩
Celtic’s Needs at Right-Back
Celtic have been vulnerable in the full-back area, especially since Josip Juranović’s exit and inconsistent performances from Johnston and Ralston. The arrival of a Premier League-level full-back would:
- Provide stability and attacking threat on the right
- Allow Rodgers to push Johnston into a more defensive rotation
- Elevate Celtic’s competitiveness in Europe, where they’ve struggled against high-tempo sides
It’s not just about one player—it’s about taking control of a weak spot and simultaneously denying Rangers a game-changer.
💥
What This Means for Rangers
The psychological impact on Rangers cannot be overstated. For a club in rebuild mode under a new manager, missing out on a top target—particularly to Celtic—will sting.
Russell Martin, who coached Aarons at Norwich, had hoped their personal connection would be the clincher. Reports suggest Martin was “surprised and disappointed” by Celtic’s late move.
Even if Rangers pivot to other right-back targets (including Ryan Fredericks and Tiago Santos), the damage is done. Celtic have entered the transfer window with real intent.
💰
The Financials of the Deal
- Transfer Type: Loan-to-buy structure
- Loan Fee: Estimated £750k–£1m
- Purchase Option: Roughly £6m (optional in Rangers’ deal, Celtic may propose obligation)
- Wage Split: Bournemouth will subsidize 20–30% of Aarons’ £40k/week wages
Celtic may be offering a larger upfront loan fee or more favourable wage guarantees. That financial leverage could be the final factor if Aarons’ decision is purely strategic.
🗣️
Fan Reactions: Celtic Jubilant, Rangers Stunned
Celtic supporters flooded social media with excitement:
“Rodgers working overtime this summer. That’s how you get deals done.”
“That’s how you hurt Rangers without even kicking a ball.”
“Aarons in, Tavernier out? League’s already done.”
Rangers fans, meanwhile, expressed frustration:
“If we lose Aarons now, serious questions need asked.”
“We had it in the bag—how does this happen?”
“Martin needs backing. Simple.”
The mood has shifted quickly. This isn’t just a transfer—it’s a symbol of who’s asserting dominance in the Glasgow arms race.
🔄
What’s Next
Max Aarons is now weighing up both offers. A final decision is expected within days. Bournemouth have agreed in principle to both structures and are waiting for the player’s choice.
Brendan Rodgers’ gamble—cutting his holiday short to meet a single player—might pay off. It might also be the move that reignites a season-defining rivalry.
Expect a conclusion before the end of the week. But whatever happens, this episode has already injected fresh venom into the Old Firm feud.
📋 Summary: What We Know
| Detail | Rangers | Celtic |
| Deal Structure | Loan with option to buy | Loan with obligation (likely) |
| Manager Connection | Russell Martin coached Aarons | Rodgers offering European football |
| Wages | Bournemouth subsidizing 30% | Celtic offering longer-term guarantees |
| Current Status | Deal “well advanced” | Celtic may now be leading |
| Timeline | Decision expected within 72 hours | Rodgers pushing to close by weekend |
🧭 Final Thought
In the theatre of Scottish football, few storylines pack as much drama as an Old Firm transfer war. This isn’t just about a right-back—it’s about who owns the narrative heading into the 2025/26 season.
Max Aarons may not yet know the full impact of his next move, but his decision could tip the balance of power in Glasgow—before a ball is even kicked.
Stay tuned. The fireworks have only just begun.
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